Dr Bala was invited as a Chief Guest to deliver a knowledge sharing session on “Strategic customer profitability through customer centricity” at Doha Bank, Qatar on Saturday, Feb 23, 2019. He spoke on the topic and mentioned how Industrial revolution 4.0 has brought in AIMLA, which will further advance new business environment across organizations resulting in changing workforce, technology, and global competition. He also discussed on ways to maximize profit by Cost Management and Revenue Management. Dr. R. Seetharaman, Chief Executive Officer of Doha Bank introduced Dr. Bala V Balanchandran to the gathering that was attended by prominent professionals and top corporates in the region.

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