It is June, and the end of the long lockdown is in sight with the opening of the stores planned in stages. An earlier article, had identified the emergence of three types of shoppers. This categorisation was based on intuitive understanding of consumer behaviour and observation of other markets that had ‘opened up’.

Recently in Media

Contrasting stories of economic transition from a trio of states - Prof. Vidya Mahambare
Read More
Tamil Nadu left Punjab, Bengal far behind. Here’s what it needs to do now - Professor Vidya Mahambare
Read More
Contact Us
  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, Rajiv Gandhi Salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
Back to Top