Using Marketing To Tackle Vaccine Hesitancy | Prof. Sridhar Samu writes for BW Healthcare World

Nov 02, 2021

The article authored by Prof. Sridhar Samu and Dr. Mallika Sridhar (Manipal Hospital) talks about how knowledge and application of marketing can allow people to use emotion and functional claims that highlight the specific benefits that each group would get after vaccination.

Recently in Media

Sitharaman's budget speeches have mostly been positive in tone despite covid | Prof. Vidya Mahambare writes for Live Mint

Jan 16, 2024

Great Lakes Chennai’s one-year PGPM aims to accelerate careers | Prof. Sanjoy Sircar writes for Financial Express

Jan 17, 2024

Contact Us

Great Lakes Institute of Management,
Prince infocity II,
Ist floor,
283/3, Rajiv Gandhi Salai (OMR),
Kandanchavadi,
Chennai - 600096
+91-44-6699-9300
+91-44-6699-9301