Every crisis, while deeply unsettling, contains the seeds of opportunity. Nitin Rakesh, CEO of Mphasis and Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at Wharton have written a book to help transform crisis into opportunities by applying the eight principles and an analytical framework to your own unique situation. "Challenging one’s own mental models is vital to stay ahead and the authors illustrate how innovators and disruptors do it." Dr Suresh Srinivasan's review of this book, 'Transformation in times of crisis' has been published by The Hindu Business Line.

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