The Next New - Book Review by Prof. Suresh Srinivasan Published by The Hindu Business Line

The review highlights that although the author provides insights on a spectrum and range of technologies and their applications that are evolving, some of them specific to certain industries while others are more industry-agnostic, managers need to distil down to those that are likely to become dominant in the future. Technological forecasting will become crucial in the coming years and it will entail gauging which of those technologies companies need to choose to create value for their key stakeholders.