Companies like Hindustan Unilever Ltd. (HUL), Procter & Gamble (P&G), L’Oréal and Colgate-Palmolive dominate this category. Overall, the segment is moving towards a higher price proposition, with the premium segment growing at 6.3%, as compared to 1.1% for the mass market. Daily care products are by and large purchased online because of product standardization while the Premium products are purchased offline in retail outlets. Increasingly evolving consumerism has shaped this segment and is expected to grow by 9%.

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