Slipstreaming to Sports Management - Balaji V & Priyanka M (PGPM '2021) write for Education Today

There is no doubt that the Indian Sports Ecosystem is one of the largest in terms of revenue generation and customers (fans). The potential that the market possesses is immense and yet to be fully unlocked. Various avenues of opportunity are available in the domain but the significant roadblock that we as potential candidates face is the lack of knowledge about the pathway that leads to it. Here’s where schools like Great Lakes come into the picture through academic courses, and webinars by eminent personalities from the industry.