Interview with Dr K Rajeshwari: B2B marketing post-COVID - Companies need to map entire customer journey

Dr K. Rajeshwari, Great Lakes Institute of Management, feels that post-COVID, B2B firmswith more empowered & agile sales teams, higher levels of digitization and innovativeofferings will stand a better chance of success. In addition, sales teams now need to getredeployed, based on their adeptness of digital and technology.