Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15%. Driven by IPL, elections, and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry itself has been seeing radical positive transformation over the years. From the rather primitive static format, it has now become a dynamic audiovisual one, with all kinds of creativity made possible by technology. Global giants like Google Maps and LinkedIn have used OOH to create an impact, in addition to Netflix, Amazon Prime, and Hotstar.

Recently in Media

Catalysing EV Prospects Among Start-Ups, MSMEs, Large Firms by Prof. Raj Shankar | Mobility Outlook
Read More
Is FMCG Distribution at the Cusp of a Technological Revolution? | Prof. Rajeshwari writes for Indian Retailer
Read More
Contact Us
  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, Rajiv Gandhi Salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Babson
  • Frankfurt School of Finance and Management
Back to Top