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To start with, ‘customers’ can give you a clear long term road map for product development, not your competition. The latter may force you to be reactive at the market place but cannot be relied upon to estimate the direction in which product innovation needs to happen.

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  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, Rajiv Gandhi Salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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