Technology In Marketing Communication – Is It RIP For Traditional Media? | Dr. T. N. Swaminathan
- Apr 14, 2018
It was in 1440s that the printing press was invented by Johannes Gutenberg. However, it took nearly 300 years for the first print publication to appear and one more century to leverage this technology as a source revenue through advertising.
Read MoreFacebook's data harvesting model: why is company not paying its data suppliers? Dr Sridhar Samu
- Mar 26, 2018 | Ibtimes.co.in
Facebook was founded in 2004 as a business enterprise operating in the social media sector. The company disrupted the traditional media markets– print and digital- and took advertising business and market share away from them.
Read MoreSales : Plunging into online mode for Shopping | Dr Sridhar Samu
- Mar 25, 2018 | Businessworld.in
Every year the war of sales begins in multiple phases, covering the year-end, holiday period, and most importantly – festival seasons, that increases alarmingly when the ecommerce giants announce three day or five days sales on their platform.
Read MoreHow Bala swam across oceans to create Great Lakes | Exclusive interview with Dr Bala V Balachandran
- Mar 23, 2018
It was a few minutes after he was declared dead in 2002 that a new idea came alive in Bala V Balachandran’s mind.
Read MoreThings to know while lending to Margin traders
- Mar 21, 2018 | Business Line on Campus
Great Laker Shiv Garg from PGPM 2018 shares the list of things to know and also the risks involved while lending in loans for margin trading. Scroll down to read in detail.
Read MoreIndia’s farming sector in need of real reforms | Dr Vidya Mahambare
- Mar 17, 2018 | The National
Experts say government efforts to help struggling farmers are unlikely to be enough to turn the industry around
Read MoreWhy Has it Become So Crucial to Integrate M-commerce With E-commerce? Dr D Sriram
- Mar 17, 2018 | Entrepreneur.com
M-commerce has never been separated from e-commerce. M-commerce has always been considered as part of the e-commerce industry. It is time to discuss the same separately.
Read MoreUniversity of Miami students learn about Karma Yoga at Great Lakes
- Mar 11, 2018 | Business Line on Campus
Great Lakes Institute of Management hosted 15 students from University of Miami’s School of Business at its Chennai campus as part of an international experience learning programme.
Read MoreIs Uber a Taxi Company or a Technology Company? - Dr Sridhar Samu
- Mar 03, 2018 | International Business Times (Ibtimes.co.in)
December 5, 2014, a cold, foggy, dark December night in New Delhi. A routine transaction by a lady taking a cab home after dinner with friends ended up in a terrible incident of rape by the driver who drove the Uber taxi.
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