Greetings from Great Lakes Institute of Management!
It is my distinct pleasure to present to you our annual B-school fest - Great Lakes L'Attitude 13º 05' for the academic year 2017 - 18. L'Attitude 13º 05' - our annual B-school fest. The best B-school talent in India, participate in a variety of simulated events designed to test the academic and business acumen of the participants. The two-day event is usually interspersed with cultural events as well. This year, the theme for L'Attitude 13º 05' is 'Kairos' (Greek for most favorable moment for action/decision).
We live in a new world governed by VUCA (Volatile, Uncertain, Complex and Ambiguous) variables and vastly different and unconnected events are able to generate far-reaching consequences all over the world. Business decisions have become complex, redundancy occurs at alarmingly frequent intervals and there is a need to make strategic decisions periodically and that too at breakneck speed. The timing of these decisions is extremely crucial since these are 'do or die' situations and there are no second chances. Companies need to gear themselves to achieve 'Globality' - where they are capable of competing from anywhere in the world, with anyone in the world and for any resource in the world. This is their only recourse to long term survival, growth and sustained profits. It is therefore mandatory for the modern day Management professionals to rethink, retool, redesign and reengineer themselves so as to be productive and purposeful.
Great Lakes has now spent over a decade in the service of Management Education, Research and Leadership Development. We have rightfully earned our pride of place among the top 5 B-schools in the country and to all of you who have helped and supported us in our journey over the last decade, we remain, truly grateful. Among the many initiatives we undertake to ensure that our students are prepped and ready to hit the ground running, is our flagship event - L'Attitude 13º 05'. The intellectual stimulation and cross-pollination of ideas it provides to the participants, the excellent student-centric set of activities that are spread over the two days, the excellent networking opportunities and cultural interludes all together make up the energy-charged and electric atmosphere at L'Attitude 13º 05'. The entire event is completely student driven - right from concept creation to the final delivery and is yet another exercise in experiential learning which is the hallmark of Great Lakes.
Since its inception in 2005, L'Attitude 13º 05' has been getting bigger, better and stronger. I wish to invite you to be a part of L'Attitude 13º 05'. Apart from the outstanding visibility that would be the order of the day, there are also several specific benefits to partnering with Great Lakes which are outlined in the brochure. We look forward to joining hands with you in this massive celebration of Management, Leadership and entrepreneurship.
Dr. Bala V. Balachandran
J L Kellogg Distinguished Professor of Accounting & Information Management, Northwestern University, USA
Founder, Dean & Chairman, Great Lakes Institute of Management, India
Founder & Chancellor, Great Lakes International University, Sri City, India
