Artificial Intelligence and 21st century Marketing : Dr Jones Mathew

Artificial Intelligence (AI) is a broad term for technologies that imitate human intelligence. It covers a range of techniques such as voice and image recognition, machine learning techniques and semantic search. Machine L earning Techniques use algorithms to learn from past data, and create predictive models. Other AI applications do the work of human operators.

Marketing has been under pressure since the time rapid technological development disrupted marketing as it was tr aditionally practiced. Pressure from both highly trackable performance measures and an increase in the activities that marketers have to command has made lives of CMO tougher

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