Artificial Intelligence and 21st century Marketing : Dr Jones Mathew

Artificial Intelligence (AI) is a broad term for technologies that imitate human intelligence. It covers a range of techniques such as voice and image recognition, machine learning techniques and semantic search. Machine L earning Techniques use algorithms to learn from past data, and create predictive models. Other AI applications do the work of human operators.

Marketing has been under pressure since the time rapid technological development disrupted marketing as it was tr aditionally practiced. Pressure from both highly trackable performance measures and an increase in the activities that marketers have to command has made lives of CMO tougher

Recently in Media

Article written by Dr. Ahindra Chakrabarti on " Hiring young managers: what companies should look in to"
Read More
Article written by Dr. Bala on " How India can create an Ivy - league B-school like Kellogg
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003

Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
Back to Top