Dr. Chavi Taneja

Dr. Chavi Taneja

Associate Professor

Area: Marketing

Email: chhavitaneja1@gmail.com

Dr. Chavi holds a PhD in Marketing from the University of Delhi, South Campus, along with an MBA in Business Economics and a BA (Hons.) in Economics from SRCC. With over 23 years of experience across academia and the corporate sector, including a five-year stint at Nielsen, she blends deep theoretical knowledge with practical insight. For the past 16 years, she has been engaged in teaching, research supervision, and mentoring, with academic interests in Marketing Management, Consumer Behaviour, Brand Management, and Business Research.

Workshops/ Seminars Attended/Organized

• Presented a paper at the 7^th International Communication Management Conference (ICMC),7^th – 9^th January, 2021
• Presented a paper at the 4thInternational Conference of marketing, Strategy and Policy Research Center, New Castle University, UK, 9^th - 11^th December, 2020
• FDP on Online Teaching: The Future of Education, 18^th January, 2020, at NMIMS Global Access-SCE
• FDP on Co–variance–based Structural Equation Modeling, 20^th December, 2018, at Jaipuria Institute of Management, Noida
• FDP on Advanced Regression Models and Cluster Analysis, 2^nd November, 2018, at Jaipuria Institute of Management, Noida
• Organised National Conference ( 30^th – 31^st, May 2005), “National Conference on Distance Learning: Issues and Challenges”, IMT-CDL, Ghaziabad; Conference invitees included eminent personalities from IGNOU, AIMA, and Vidya Sagar University

Books & Study Materials Authored/ Reviewed

• Taneja, C (2023)” Integrated Marketing Communication”, Dreamtech Press, ISBN (978-93-91540-13-5)
• Taneja, C., Kalra, S., and Singha,l N. – chapter published in Book titled” Building Resilience in Global Business During Crisis”, ISBN: 978-1-032-44771-1, 2023
• Taneja, C (2021).” Principles of Marketing”, Dreamtech Press, ISBN (978-93-89872-87-3)
• Taneja, C (2020)” Product and Brand Management”, Dreamtech Press, ISBN (978-93-89872-87-3)
• Taneja, C. (2019)” Influence of children on purchase decision making in urban household”, LAP Lambert Academic Publishing, ISBN (978-613-9-45821-9)
• Taneja, C (2019)” Digital Marketing”, Dreamtech Press, ISBN (978-93-89633-17-7)
• Taneja, C (2019)” Marketing Management”, Dreamtech Press, ISBN (978-93-86052-60-5)
• Reviewer at Wiley, India for SLMs (2019 – 2020) on Marketing Management, Digital Marketing, and Product and Brand Management published for MIT, Pune
• Adapted Self-Learning Material (SLM) on Marketing Research (2014)
• Reviewed SLM on Marketing Research (2010), IMT-CDL, Ghaziabad, Vikas Publishing House
• Reviewed SLM on Marketing in Action (2010), IMT-CDL, Ghaziabad, Vikas Publishing House

Papers Published/ Presented

• Taneja, C. and Kalra, S., “Antecedents of Status Consumption of Fashion Brands - Impact of Sustainability in the Post - COVID Era”, Indian Journal of Marketing, March 2024
• Kalra, S., Taneja, C. and Singhal N, “Participation in Online Health Communities: Decoding the Antecedents and Outcomes”, Asia Pacific Journal of Health Management, 2023, https://doi.org/10.24083/apjhm.v18i2.1387
• Taneja, C. and Kalra, S.,” Role of parents in mediating digital media Reaching out to the Millennials” (work-in-progress)
• Kalra, S., Taneja, C. and Sharma, K.” Antecedents of Status Consumption of Fashion Brands”, 2021, presented at the 7th International Communication Management Conference (ICMC), 7th - 9th January, 2021
• Kalra, S., Taneja, C. and Sharma, K.” Cognitive and affective antecedents affecting consumer attitude and sustainable tourism behavior in the post Covid-19 era”, 2020, presented at the 4thInternational Conference of marketing, Strategy and Policy Research Center, New Castle University, UK, 9th - 11th December, 2020
• Mishra, R., Singh, N. and Taneja, C” Selfies, Individual Traits and Gender: Decoding the Relationship”, 2020, Trends in Psychology, November 2020, https://doi.org/10.1007/s43076-020-000502
• Taneja, C, “Categorising Products Strategically Basis Children’s Influence in Urban Indian Household”, Researchers World, Volume X, Issue 2, April 2019
• Mishra, C., Kalra, S. and Taneja, C., “Antecedents, outcomes and moderators impacting participation of individuals in online healthcare communities”, 2016, International Journal of Management, Administration, Leadership & Education, July – December 2016, IJMALE - ISSN : 2394-661X
• Taneja, C, Kaul, V.K., “Children’s Influence in Household Purchase Decisions : Lessons for Research in India”, Researchers World, Volume VI, Issue 3(1), July 2015
• Taneja, C, Kaul, V.K., “A Paradigm for Developing Enhanced Measures and Tools for Children-centric Research”, InterContinental Journal of Marketing Research Review, Volume 3, Issue 7, July 2015
• Taneja, C. “Developing a Media Strategy for IMT’s Distance Education Program”, IMT, Ghaziabad, National conference on Distance Education, 2005