Pavithra

Assistant Professor
Great Lakes Institute of Management

Area of Expertise: Operations and Analytics

Ms. Pavithra is currently pursuing Ph.D. in Statistical Quality Control. Prior to joining Great Lakes, she has 10 plus years of work experience in various industry domains including statistical quality control, solution authoring for US/UK textbooks, tutoring statistical software including Minitab, "R", SPSS, for engineering students. Her areas of interest include Analytics and statistics. She has completed a six month residential program in Business Analytics from SSN College in collaboration with IBM.

Research Interests

Banking and Service operations.

Research Papers (Peer reviewed)

  • Anukriti Sethi, Akshit Mittal, Pavithra .M, Rammyaa .M, Suresh Srinivasan & Zeeshan Akhtar. (2018), Impact of Auction Pricing Model on Customers’ Willingness to Pay and Stakeholder Satisfaction in the Indian Cab Services Industry , Great Lakes Herald, September 2018, 12(2).
  • KEY DRIVERS OF PURCHASE INTENT BY AN INDIAN CONSUMER IN OMNI-CHANNEL SHOPPING
    Rajan C.R., Great Lakes Institute of Management, Chennai, India
    Swaminathan .T.N. , Great Lakes Institute of Management, Chennai, India
    Pavithra . M.R. , Great Lakes Institute of Management, Chennai, India

Blogs

  • Driving Extraordinary Performance through Leadership-5c’s
  • Authored by M R Pavithra and M Rammyaa, Assistant Professors, Great Lakes Institute of Management, Chennai

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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