M. R. Pavithra

Assistant Professor
Great Lakes Institute of Management

Area: IT, Operations & Analytics

Currently pursuing Ph.D. in Statistical Quality Control. Prior to joining Great Lakes, she has 10 plus years of work experience in various industry domains including statistical quality control, solution authoring for US/UK textbooks, tutoring statistical software including Minitab, "R", SPSS, for engineering students. Her areas of interest include Analytics and statistics. I had completed a six month residential program in Business Analytics from SSN College in collaboration with IBM.

Handled bootcamp in EXCEL & R for every batch of PGPM, PGDM, PGPM FLEX and PGXPM.

Peer-Reviewed Journal Articles

Anukriti Sethi, Akshit Mittal, Pavithra .M, Rammyaa .M, Suresh Srinivasan & Zeeshan Akhtar. (2018), Impact of Auction Pricing Model on Customers’ Willingness to Pay and Stakeholder Satisfaction in the Indian Cab Services Industry , Great Lakes Herald, September 2018, 12(2).

KEY DRIVERS OF PURCHASE INTENT BY AN INDIAN CONSUMER IN OMNI-CHANNEL SHOPPING

Rajan C.R., Great Lakes Institute of Management, Chennai, India

Swaminathan .T.N. , Great Lakes Institute of Management, Chennai, India

Pavithra . M.R. , Great Lakes Institute of Management, Chennai, India

Research papers under review

A SENTIMENT ANALYSIS OF IMPLICATIONS OF gOODS AND SERVICES TAX (GST) USING Artificial Intelligence AND Machine Learning Algorithms (AIMLA)

Prof. Vishwanathan .P.K., Great Lakes Institute of Management, Chennai, India

Dr Sriram Rajagopalan, Great Lakes Institute of Management, Chennai, India

Pavithra . M.R. , Great Lakes Institute of Management, Chennai, India

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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