Non Academic Positions

Job Title: Manager/Senior Manager – Brand Marketing
Department: Branding & Public Relations
Work Location: Chennai (Great Lakes Campus, ECR)
Job Type: Permanent, full-time

Overview: The Brand Marketing Manager works collaboratively with several departments to ensure the effective and efficient execution of functions. The Brand Marketing Manager formulates and develops deliverables that support brand marketing programs/campaigns as well as the Institution’s overall objectives. These deliverables are distinctive, consistent, and powerful and are usually in support of the business’s established brand image and brand promise. The role of the Manager/Senior Manager - Brand Marketing is a mix of design and production work in both offline and online brand marketing strategies/approaches. The Brand Marketing Manager also monitors and enforces brand usage guidelines and applies project management practices in overseeing the execution of brand marketing programs within the department.

Management: The Brand Marketing Manager plays a managerial role in the marketing activities of the department by overseeing the creation of engaging designs and content for the business’s marketing programs in order to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience. The Brand Marketing Manager plays a leading role in the management of all offline branded collateral production inclusive of hardcopy sales collateral, branded promotional items, and so forth. S/He also supports the continuous improvement of online user-centric designs on the business’s websites and online pages, he oversees the maintenance of the business’s digital design assets.

Collaboration: The role is a highly collaborative one and, as such, the Brand Marketing Manager collaborates with the business’s admissions, corporate services and several other teams for the purpose of conceptualizing, designing, and building cross-platform media for websites and online pages, search and social campaigns, electronic marketing, among other acquisition and awareness campaigns. S/He also works collaboratively with the institution’s web and social media teams in enhancing user experience and brand image communication approaches. The Brand Marketing Manager additionally works with external agencies, partners, and cross functional groups within the business.

Strategy: The Brand Marketing Manager also plays a strategic role by taking lead in designing the format of content and brand material such as newsletters, event graphics, landing pages, marketing brochures, data sheets, white papers, digital, print ads, infographics, solution briefs, and other collateral pieces that will serve to better attract the consumers the brand. He is responsible for the development of creative innovative marketing programs based on the institution’s overall strategies.

Other Duties: The Brand Marketing Manager also performs other duties as s/he deems fit in the execution of duties as delegated by the Head of Brand Marketing, and/or other members of the management.

Work Experience: 3-5 years of work experience in branding/marketing with a specific focus on website management, social media and content marketing, or brand marketing as whole preferably working as a Brand Manager in a fast-paced, competitive industry. A suitable candidate also has a proven ability to deliver projects from conceptualization to completion on time and exceeding projected KPIs.

Technical Skills: The candidate must also possess exceptional analytical skills, being proficient in the use of Adobe Creative Suite, InDesign, Illustrator, Canva, iMovie etc. or other software that enable the creation of brand marketing materials.

Communication Skills: A candidate for this position must possess outstanding communication skills that will be necessary in the conveyance of clear, concise, and unambiguous information down the line and facilitate smooth and efficient execution of duties by collaborating personnel. Strong written and verbal communication will also be a necessary during interactions with external partners and vendors and also in the creation of reports derived from various research and analyses of the brand marketing programs.

To apply, please send in your CV with a cover letter to [email protected]