PGPM

Empirical Study

BUSINESS IS FOR REAL!

Empirical study is an excellent means to demonstrate Great Lakes' firm belief that the best way for students to advance their knowledge is to question conventions and established frameworks.

The empirical study requirement achieves the institute's mission of creating business-ready managers by enabling every student to do a real life study under the guidance of the best people from the industry and academics. Doing joint work with the faculty is an important form of learning for the students. The most practical benefit of writing an empirical article is that one learns how to actually persuade and convince others - by culling out relevant information, gathering and analyzing data, and presenting the output to support one's stand.

The empirical study is counted as 4 credits of student input. The expected outcome of the empirical study is a paper co-authored by the student with the faculty / industry guide.

Some of the past empirical studies have been presented in conferences in India and abroad.

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Some of the highly rated Empirical Studies of 2016- 2017 include:

Team Members Company Study Title
Ambika Mangal
Abhishek Saharya
Ravi Kumar Singh
Jindal Saw Ltd. A report on financial restructuring of Tata Steel
Shivani Khullar
Ankit Makhija
Anish
Oxigen Blockchain Technology
Setu Shah
Sumi Goswami
Shruti
Truly Madly To increase the user base for the girls on TrulyMadly platform
Gurdipinder Singh
Jyoti Rekha Jain
Gunjan Kumar
Murgappa Group Evaluating New Business Development opportunities and Market Research for Cholamandalam’s General Insurance

Some of the highly rated Empirical Studies of 2015- 2016 include:

Team Members Company Study Title
Chetna Manchanda
Depansu Upadhyay
Rashmi Choudhary
Samsung Impact analysis of samsung's "make in india" advertisement campaign
Manoj Gharate
Nishant Mehta
Rakesh Chandar Tahilramani
Standard Chartered Factoring & receivables financial solutions for SMES in india
Ayushi Pancholi
Nishat Udawat
Sahil Riaz
HCL Job market understanding for US and Mexico & campaign design

Some of the highly rated Empirical Studies of 2014- 2015 include:

Team Members Company Study Title
Kirti Verma
Pawan Tripathi
Rohan Tyagi
Jabong Vendor Management System-Seller Connect by Jabong.
Animesh Bajpai
Dhruv Kapur
Saakshi Singh
Limeroad.com Marketing campaigns to increase the social media presence of Limeroad.com in turn increasing the website traffic.
Deepak P
Naren Mannam
Rathna kumar A
LINE Corp Marketing plan to acquire users from 1000 colleges across the country and Identify use cases for chat group with more than 100 numbers.

Some of the highly rated Empirical Studies of 2013- 2014 include:

Team Members Company Study Title
Surbhi Phatak
Srinivasan Nagarajan
Yogesh Babu
Valgen Business Solutions Using Mobility & Cloud to capture the impact of “recency effect” on customer satisfaction in service industry.
Ahbinav Mayaram
Sumit Preet Singh
Tony Lobo
IL&FS Feasibility of Business Trust model for Indian infrastructure projects.
Annet Serena Eric
Ranjith Ramdas
Rithvik Reddy
Indian Roadways Corporation Zero based costing for the In Land Logistics and the factors influencing the broker’s price.

Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
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