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Empirical Study

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Empirical study is an excellent means to demonstrate Great Lakes' firm belief that the best way for students to advance their knowledge is to question conventions and established frameworks.

The empirical study requirement achieves the institute's mission of creating business-ready managers by enabling every student to do a real life study under the guidance of the best people from the industry and academics. Doing joint work with the faculty is an important form of learning for the students. The most practical benefit of writing an empirical article is that one learns how to actually persuade and convince others - by culling out relevant information, gathering and analyzing data, and presenting the output to support one's stand.

The empirical study is counted as six credits of student input. The expected outcome of the empirical study is a paper co-authored by the student with the faculty / industry guide.

Some of the past empirical studies have been presented in conferences in India and abroad.

Some of the highly rated Empirical Studies of 2016- 2017 include:

Team Members Company Study Title

Ambika Mangal

Abhishek Saharya

Ravi Kumar Singh

Jindal Saw Ltd. A report on financial restructuring of Tata Steel

Shivani Khullar

Ankit Makhija


Oxigen Blockchain Technology

Setu Shah

Sumi Goswami


Truly Madly To increase the user base for the girls on TrulyMadly platform

Gurdipinder Singh

Jyoti Rekha Jain

Gunjan Kumar

Murgappa Group Evaluating New Business Development opportunities and Market Research for Cholamandalam’s General Insurance

Some of the highly rated Empirical Studies of 2015- 2016 include:

Team Members Company Study Title

Chetna Manchanda

Depansu Upadhyay

Rashmi Choudhary

Samsung Impact analysis of samsung's "make in india" advertisement campaign

Manoj Gharate

Nishant Mehta

Rakesh Chandar Tahilramani

Standard Chartered Factoring & receivables financial solutions for SMES in india

Ayushi Pancholi

Nishat Udawat

Sahil Riaz

HCL Job market understanding for US and Mexico & campaign design

Some of the highly rated Empirical Studies of 2013- 2014 include:

Team Members Company Study Title

Surbhi Phatak

Srinivasan Nagarajan

Yogesh Babu

Valgen Business Solutions Using Mobility & Cloud to capture the impact of “recency effect” on customer satisfaction in service industry.

Ahbinav Mayaram

Sumit Preet Singh

Tony Lobo

IL&FS Feasibility of Business Trust model for Indian infrastructure projects.

Annet Serena Eric

Ranjith Ramdas

Rithvik Reddy

Indian Roadways Corporation Zero based costing for the In Land Logistics and the factors influencing the broker’s price.

Some of the highly rated Empirical Studies of 2014- 2015 include:

Team Members Company Study Title

Kirti Verma

Pawan Tripathi

Rohan Tyagi

Jabong Vendor Management System-Seller Connect by Jabong.

Animesh Bajpai

Dhruv Kapur

Saakshi Singh Marketing campaigns to increase the social media presence of in turn increasing the website traffic.

Deepak P

Naren Mannam

Rathna kumar A

LINE Corp Marketing plan to acquire users from 1000 colleges across the country and Identify use cases for chat group with more than 100 numbers.

Access complete lists here

Empirical Studies 2016-17

Empirical Studies 2015-16

Empirical Studies 2014-15

Empirical Studies 2013-14

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