PGPM - Family Business & Entrepreneurship (FBE)

Abhishek Kulkarni is changing eco-friendly innovation at Rutu Biosys. This company is transforming sanitation with its flagship waterless and odour-free urinal solutions under the brand Biodoc. Recently, he entered the B2C market with a new line of sustainable household cleaning products. This move expands the company's reach beyond its established B2B roots.
For Abhishek, the PGPM-FBE program has been life-changing. “I used to decide based on instinct. Now I lead with clarity and structure,” he says. Courses in financial and cost accounting improved his decision-making. Mentorship taught him the importance of defining family roles early to avoid conflicts. Field visits and learning from peers showed him how businesses in other sectors handle challenges like scaling and professionalisation.
Looking ahead, Abhishek plans to transition Rutu Biosys from a traditional family business into a professional, growth-focused organisation. He aims to compete with global players while staying true to the values that built the company.

Growing up surrounded by fabrics, colours, and craftsmanship, Adarsh Peshwani always knew the family business, VIP Collection, was more than just clothing. It was a celebration of heritage and creativity. He manages sales and customer engagement while also contributing ideas for design and strategy. Adarsh has become an active connection between tradition and modernity.
The PGPM-FBE program helped him move from managing daily tasks to shaping long-term strategy. Frameworks like SCAMPER inspired new ideas for product innovation and differentiation. Mentorship highlighted the need to balance professional growth with cultural identity. “I’ve learned to combine processes with passion without losing what makes us unique,” he shares.
In the coming years, Adarsh hopes to grow VIP Collection sustainably. He wants to expand its brand presence and enter new markets while keeping its essence: timeless, elegant women’s wear inspired by tradition.

For Ajay V, food is more than a business — it’s a deeply personal story of legacy, community, and ambition. At Stag Foods, his family’s packaged food and beverage venture, Ajay is stepping into a world he’s grown up around, but is now seeing through a sharper, more strategic lens. His early exposure to ground-level operations, combined with a strong academic foundation, gave him the motivation to lead with both empathy and efficiency.
The PGPM-FBE program has helped him shift gears — from observing the business to shaping it. “Earlier, I was focused on execution. Now I’m learning how to build brands, not just manage them,” he shares. Courses on innovation, marketing, and entrepreneurship have helped him explore how to differentiate in a crowded category, while mentorship sessions have guided him on defining roles, managing family dynamics, and setting up scalable processes.
Ajay’s vision for Stag Foods over the next few years is clear — to take it from a regional name to a recognised brand, known for quality, consistency, and innovation. He’s not just looking to carry the family legacy forward — he’s preparing to reimagine it for the next generation.

For Shivashruthi, leadership in the family business isn’t just about stepping in, it’s about stepping up with clarity. At Thermopack, a leading name in automotive and industrial packaging, she’s been closely observing operations and is now preparing to take on a more strategic role.
Through PGPM-FBE, she’s developed a more structured mindset, shifting from a reactive problem-solver to someone who plans with foresight. Mentorship deepened her understanding of internal dynamics in family businesses and the need for well-defined roles and systems. Exposure to industry practices during field visits inspired her to think bigger about process innovation and growth.
Her focus now is to professionalise Thermopack’s systems, explore expansion opportunities, and ensure that the values that built the company continue to guide its next chapter.

From sourcing raw materials directly from producing states to delivering premium spice blends across India, Richie Spices has built a reputation for quality over generations. Pratiyush Jaiswal is now shaping its next chapter. He focuses on scaling the B2B business, reinforcing institutional partnerships, and creating a premium retail brand.
The PGPM-FBE program provided him with a structured approach to strategy and decision-making. I've learned to balance risk with long-term value creation, he says. Operations frameworks helped him improve procurement and distribution. Mentorship highlighted the importance of standing out in a competitive market. Interacting with peers from various industries broadened his outlook and sparked new ideas for customer engagement and growth.
Pratiyush envisions taking Richie Spices global over the next decade. He plans to leverage the rising demand for authentic Indian flavors. His goal is to position the company as a trusted premium brand worldwide, one that carries forward the family's passion while embracing innovation.