Is Sustainable Marketing Just an Elitist Fad? | Authored by Dr. Jones Mathew
None of the routes to success will become reality overnight. Marketers cannot treat sustainability as an afterthought or “nice to have”; instead it needs to be embedded in strategy and become a “must have”. Planning and implementation must be designed for the long term. Durability must come back into the mainstream and profitability should mean non-monetary aspects too.
Recently in Media
Can AI Replace Managers, or Do B-Schools Still Hold the Human Edge? | Quote by Dr. Sanchita Kuchi
Read MoreIndia's Silence on Trump Tariffs Speaks Volumes | Quote by Prof. V. P. Singh
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
