Is Sustainable Marketing Just an Elitist Fad? | Authored by Dr. Jones Mathew

None of the routes to success will become reality overnight. Marketers cannot treat sustainability as an afterthought or “nice to have”; instead it needs to be embedded in strategy and become a “must have”. Planning and implementation must be designed for the long term. Durability must come back into the mainstream and profitability should mean non-monetary aspects too.

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