How brands can act as a driving force in the fight against novel coronavirus: Article by Professor Anirban Chaudhuri

SPF is not new to urban Indians who are conscious about personal care, specifically skincare. The Sun Protection Factor has been the core of many sun shielding lotions and creams. There are also arguments on whether going for more than SPF50, that blocks about 98% of the UVB radiation, is worth anything. SPF100 blocks at best 99% of the UVB radiation. With the ensuing summer as this debate might find one more round of deliberation, a far more virulent threat is here and now – The Novel Coronavirus – knocking at the door of India as we prepare to contain its natural quantum leap.

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