Glocalisation: A Road Map for Survival Beyond the Hype | Authored by Dr. Jones Mathew

In the “localised” supply chain era about a century back, country core competencies were distributed across the world and countries with limited access to global networks had to make do with self-sufficiency practices. Then the idea of networking to benefit from the country-specific strengths of different countries started dominating the world and “globalization” became the mantra for success. After Covid, the impact on supply chains and consumption was significant. Countries and companies scrambled for survival. It seemed the globalization honeymoon was over. We were back to looking inward rather than totally depending on international supply chain integration due to the massive vulnerabilities. In the present, post-pandemic era of glocalisation – an integration of the local with the global – companies are still struggling to find a robust alchemy of the two.


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