The Hidden Persuaders Redux | Authored by Dr. Umashankar Venkatesh
The e-influencer today is a paid agent with no valid badge of expertise or knowledge of the -technology/applications/ingredients/qualities/pros and cons – of the value proposition(s), they are paid to promote. They cannot also be called – “influencers,” as they are merely paid agents and that too not really qualified ones. Worse, anyone with a smartphone can be a paid influencer.
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