Elevating Customer Experience: Do you Want to Try a Few New Routes? | Authored by Dr. Jones Mathew

There have been tried and tested methods to elevate the CX factor such as mapping customer journeys diligently, implementing quick customer service turnaround times, and listening and responding empathetically to customer angst on the internet. Since improved CX has a direct bearing on purchase frequency, purchase value, loyalty intensity, and advocacy activities of customers, it is probably time to explore some additional methods for designing and engaging customers with a better CX.

Read More

Recently in Media

Can Green Credit Programme Change Behaviors Towards A Sustainable Future? | Co-authored by Dr. Bappaditya Mukhopadhyay & Dr. Sanghamitra Bhattacharyya
Read More
Gautam Lakhamraju quoted in 'MBA Education in Tumultuous Economic Conditions' by Edex (The New Indian Express)
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003

Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
Back to Top