‘Products’ To 'Adaptive Products': How Marketers Are Looking At ‘Disability Inclusion’ As Next Big Strategy | Authored by Prof. Jones Mathew
As much as 15% of the world’s population is living with some kind of disability, making it the world’s largest minority. Adaptive technology products market will grow at a CAGR of 4.8% by 2028. Brands can take strides in this space with representation of disability-friendliness in its marketing communication and co-creating adaptive products to achieve their new-found goal of disability inclusion.
Recently in Media
Soft Skills vs Tech Skills: Striking the Right Balance in Hospitality Education | Authored by Dr. Jones Mathew
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
