‘Products’ To 'Adaptive Products': How Marketers Are Looking At ‘Disability Inclusion’ As Next Big Strategy | Authored by Prof. Jones Mathew
As much as 15% of the world’s population is living with some kind of disability, making it the world’s largest minority. Adaptive technology products market will grow at a CAGR of 4.8% by 2028. Brands can take strides in this space with representation of disability-friendliness in its marketing communication and co-creating adaptive products to achieve their new-found goal of disability inclusion.
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