Sriram R
Assistant Professor
Great Lakes Institute of Management
Area of Expertise: Marketing, Urban Sociology
Email: [email protected]
Sriram R is presently working at Great Lakes Institute of Management. Prior to joining Great Lakes, he worked at the Department of Management Studies in Institutions affiliated to Anna and Bharathiar University, Coimbatore. He is active in his research on Urban Sociology and Technology-enabled Sustainable Urban Development with articles published in Peer and Non-Peer reviewed journals such as South Asian Journal of Management (An AMDISA Journal), Springer, International Journal of Engineering and Management.
Sriram R is currently pursuing his PhD in Sociology from Department of Sociology and Social Works at Annamalai University, Chidambaram, India. He holds a double master in Management (PGDM, International Business) from GITAM University, Visakhapatnam and Sociology (MA) from University of Madras. At Great Lakes, he tutors students in the area of Marketing. He has also taught courses in Economics (Managerial Economics), Strategy and Supply Chain Management in his previous stint as Faculty at affiliate institutes of Anna and Bharathiar University.
Research Interests
His main research interests are in the combined areas of Technology and Social Sciences with respect to Digital Urbanism, Technology Enablement in Urban Development, Social Networking, Sustainability in Technology Enabled Urban Development and Social Change. His minor interests are in the areas of Public Policy relevant to Voting for a Digital Democracy.
Peer - reviewed Journal Articles
"Social Networking Analysis: Identifying and visualizing the key influencers in a network", South Asian Journal of Management, AMDISA Journal, Volume 28 (3), 2021.
"Technology enablement for a sustainable urban development – a sentimental analysis on different socio-economic challenges in select cities of Tamil Nadu", Journal of Social Sciences, Volume 48 (3), Impact factor – 6.120, July (2020)
"An Assessment of the Digitalization of the Electoral Process in India and its Impact on Voter Turnout," South Asian Journal of Management, Volume 27(4), 2020.
"A Comparative Study of Financial Performance of Select Corporates in Indian Paper Industry," International Journal of Engineering and Management Research, Vandana Publications, pp. 618-630. ISSN (Online): 2250-0758, ISSN (Print): 2394-6962. April 2015
"Performance Analysis for Select Companies in Telecom Industry," Journal of Contemporary Research in Management, PSG Institute of Management, Coimbatore, Jan – March 2012 ISSN: 0973-9785.
Book Chapter(s)
Dr. Sriram Rajagopalan and Mr. Sriram R (2020), "Aspects of Digital Urbanism in India and Abroad," Reimagining Diffusion and Adoption of Information Technology and Systems – A Continuing Conversation, Springer Publications (Scopus Database Indexed), Page 259-273.
Media Articles
"How smarter are smart cities" – Business World, December 2018
Presentations in Conferences / Workshops:
"Aspects of Digital Urbanism in India and Abroad", IFIP WG 8.6 Working Conference, Indian Institute of Management, Tiruchirappalli, December 17-19, 2020.
"A Critical Appraisal of Digitalization in City Administration", Americas Conference on Information Systems (AMCIS), Virtual Conference Series, Salt Lake City, Utah, United States, August 10-14, 2020.
"Going Digital in the electoral process for a better Democratic Evolution: An empirical study on methods to improve voter turnout in India", INDAM 2020, Indian Institute of Management, Tiruchirappalli, January 2-4, 2020.
"Technology Enablement for Urban Development - A Sociological Study on Environmental challenges in select cities of Tamil Nadu, INDAM 2020, Indian Institute of Management, Tiruchirappalli, January 2-4, 2020.
