Pradeep Racherla has over a decade of experience as an entrepreneur, professor, and consultant in the areas of digital marketing, analytics and commerce. He has driven several consulting and research projects with firms such as Lockheed Martin, Philadelphia Wireless, Yelp.com, Tripadvisor.com, Opera.com, Digipro Technologies, and others. He was until recently the Director of Post Graduate Programmes at the Woxsen School of Business, Hyderabad. His expertise is in digital and mobile marketing, word-of-mouth marketing, social networks, and marketing analytics. Prof. Racherla has a Ph.D. in Business Administration from the Fox School of Business, Temple University, Philadelphia. He was previously an assistant professor of marketing at West Texas A&M University.