So what is organizational culture? A common word used by many stakeholders of a company, it has a simple definition – “The way things are done around in an organization”. Barton (1992) has researched the paradox of the new product team’s requirements to manage core capabilities and core rigidities. i.e. while core capabilities of a firm are those deeply entrenched set of skills and knowledge that help in new product development, their downside is that they can become too inflexible and rigid. This can hamper the new product development activity. Only those project managers who can continuously discard old skills can prevent these rigidities and help in organizational renewal- which is extremely important for new product development. Some aspects under organizational culture are as follows:

Recently in Media

Catalysing EV Prospects Among Start-Ups, MSMEs, Large Firms by Prof. Raj Shankar | Mobility Outlook
Read More
Is FMCG Distribution at the Cusp of a Technological Revolution? | Prof. Rajeshwari writes for Indian Retailer
Read More
Contact Us
  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, Rajiv Gandhi Salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Babson
  • Frankfurt School of Finance and Management
Back to Top