Great Lakes Institute of Management to augment digital transformation with AI, AR and VR - Dr Suresh Ramanathan

  • Jun 22, 2020 | Express Computer

The Covid-19 crisis has acted as a catalyst for digital transformation initiatives in the higher education sector. In an interview with Express Computer, Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management, Chennai, shares more about the IT infrastructure at the institution and what are the new digital focus areas

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B-schools seek classroom dynamics as they wrestle with online classes - Quoting Dr Suresh Ramanathan

  • Jun 20, 2020 | Business Line On Campus

Soumyashanto Mandal was understandably nervous when he started online classes for the one-year executive post graduate programme in management at IIM Bangalore in early May. An architect with a master’s in urban planning, Mandal had decided to take the plunge despite the challenge that online classes posed. “The importance of being on campus in the heart of activities and the strong peer learning experience in the classroom cannot be emphasized enough. The initial days of online were confusing and challenging,” he says, though he and his batch of 73 students adapted quickly.

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The Rise of the Sales Woman - Dr K Rajeshwari

  • Jun 19, 2020 | BW BusinessWorld

Women contribute close to 50 per cent of B Schools graduates- yet hardly 10% take up sales as a career, But with the above changing scenario, organisations would do well by recognizing the rising power of the women in the function.

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Role of data science in a post COVID-19 world - Dr Angeline Fernando

  • Jun 17, 2020 | Express Computer

In the tumultuous times we face, data science has been at the forefront of detecting and predicting COVID-19. Organisations like Tableau offer trackers and community-based visualisations that provide intuitive and insightful information about the pandemic. Data scientists at John Hopkins have been leveraging machine learning to predict risk scores for the disease based on clinical data. However, the impact ofthe pandemic indicates that uncertainty would be a significant hallmark of a post-COVID world. Consequently, data science would consider the ambiguous nature of the environment to play a key role in the coming times. A look at how the world has altered hints at the changes to come.

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What will consumer behaviour post lockdown look like? - Dr Sridhar Samu

  • Jun 09, 2020 | The Hindu Business Line

It is June, and the end of the long lockdown is in sight with the opening of the stores planned in stages. An earlier article, had identified the emergence of three types of shoppers. This categorisation was based on intuitive understanding of consumer behaviour and observation of other markets that had ‘opened up’.

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Bala V Balachandran: Here's why an MBA degree with an IT edge is a must to succeed in Industry 4.0

  • Jun 08, 2020 | The Times of India

Management guru Bala V Balachandran holds forth on the many facets of managementeducation and how B-schools graduates need to constantly update themselves with‘next’ practices

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Here’s how employees’ experience can be enhanced during lockdown - Dr Shameem S

  • Jun 06, 2020 | India Today

Now, what can organizations do to enhance the work-from-home employee experience? Here are a few suggestions by the expert

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Can anything be experiential anymore? - Dr K Rajeshwari

  • May 20, 2020 | Everything Experiential - Business World

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined. Experiential

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Experiential Marketing in the age of the Coronavirus - Dr K Rajeshwari

  • May 16, 2020 | Pitch

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined

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How is Covid-19 affecting outdoor media? - Dr K Rajeshwari

  • May 13, 2020 | Indian Television

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15%. Driven by IPL, elections, and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry itself has been seeing radical positive transformation over the years. From the rather primitive static format, it has now become a dynamic audiovisual one, with all kinds of creativity made possible by technology. Global giants like Google Maps and LinkedIn have used OOH to create an impact, in addition to Netflix, Amazon Prime, and Hotstar.

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  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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