India’s EV Drive Needs A Stronger Supply Chain | Dr. Rammyaa and Dr. Rajeshwari K write for Mobility Outlook
- Jul 15, 2022 | Mobility Outlook
Dr. Rammyaa M and Dr. Rajeshwari K, have co-authored an article titled, 'India’s EV Drive Needs A Stronger Supply Chain' which has been published by Mobility Outlook.
Read MoreTechnologies behind metaverse that will shape our future | Dr. Pavithra M R writes for Hindu Business Line
- Jul 12, 2022 | Hindu Business Line
Dr. Pavithra M R has authored an article titled 'Technologies behind metaverse that will shape our future' that has been published by The Hindu Business on Campus (BLoC) online.
Read MoreLeveraging Parasocial relationships in Influencer Marketing | Prof. Angeline Gautami Fernando
- Jul 06, 2022 | Adgully
Prof. Angeline Gautami Fernando along with her co-author, Saju Balakrishnan (Sr. Assistant Professor, VIT Business School) published an article titled ''Leveraging Parasocial relationships in Influencer Marketing" published by Adgully. The article highlights that despite billions of dollars being spent by brands worldwide, most consumers, when interviewed personally, reveal that they would rely on trustworthy influencers on social media to make brand choices rather than corporate messages.
Read MoreA guide to Metaverse Marketing: Transforming markets and looking ahead | Prof. Rajeshwari K | Economic Times CIO
- Jul 05, 2022 | Economic Times CIO
Prof. Rajeshwari K and Allok Jha, a PGPM '22 student have co-authored an article titled, 'A guide to Metaverse Marketing: Transforming markets and looking ahead' which has been published by Economic Times' ET CIO. The article elaborates on elements of the Metaverse, advice for marketers, brands, businesses and the challenges that metaverse marketing can potentially pose.
Read MoreEducation: Best new courses for the changing world | Prof. Sanjoy Sircar and Keerthi J Reddy | The Week
- Jun 26, 2022 | THEWEEK
The domain specialisation courses deal with a fast-evolving business landscape where the current handbook of rules do not apply,” Prof. Sanjoy Sircar says. He adds that employment opportunities being generated in the new-age sectors are immense and that students need a deeper understanding of the sectors to take advantage of the opportunities.
Read MoreTreading on Fire | Prof. Vidya Mahambare writes for Financial Express.
- Jun 21, 2022 | FINANCIAL EXPRESS
The article highlights that by the age of 30, more than four out of five Indian men are married. However, male employment in the formal sector, characterised by a written job contract and social security benefits, saturates around the ages of 27-28 years. A vast majority of army candidates would be aware that their chances of getting a formal sector job when their four-year army contract expires are very low. Even for those who were in regular-wage employment, the average salary was around Rs 11,000 per month at age 27-28 years in 2019-20, compared to the monthly take-home starting salary of Rs 21,000 under the Agnipath scheme at a much younger age.
Read MoreWhy a common admission test could worsen higher ed access | Prof. Vidya Mahambare writes for Live Mint
- Jun 16, 2022 | Mint
As proposed under the New Education Policy 2020 (NEP), a Common Undergraduate Entrance Test (CUET), a single-window opportunity for admission to 53 central universities, is now in operation. Government schools need reforms so that students who can’t afford coaching to crack this test aren’t put at a disadvantage.
Read MoreOvercoming Buyer-Seller Tensions in the Pre-Acquisition Process - Prof. Raj Shankar
- May 26, 2022 | SAGE journals
Financial Times (FT) List of 50 Journals, popularly called “FT50” is considered the top journal in business and management. The paper published in the FT50 list of journals is considered remarkable and highly prestigious. It is a widely used and influential journal list among business schools worldwide.
Read MoreTwitter and Musk: Freedom of speech and beyond | Prof. Rajeshwari writes for Wion News
- May 25, 2022 | WION
The article highlights that Musk's problem will be dealing with tweets from every other country on the planet, none of which guarantees free speech as vigorously as the United States. The European Union has warned him that new laws forbidding disinformation will be imposed on Twitter. Musk will need to think hard on what to do with Moscow, Tehran, and Kabul, all of which use Twitter to spread anti-US propaganda without reciprocity.
Read MoreThe perils of ignoring the sustainability trend | Prof. Hema Swamy writes for Construction Week
- May 16, 2022 | Construction Week
The article highlights that there are a few industries that are growing more sensitive to the sustainability trend and make a concerted effort to invest in it. According to a recent McKinsey report on the global packaging industry, India, Indonesia and China lead among a global list of 30 countries in terms of concern and willingness to pay for sustainable packaging.
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