The article highlights that while traditional marketing is effective in creating awareness, they are less effective in retaining customers; AI-ML has been a relatively new phenomenon in marketing, but has already proven to be effective when used properly.
Marketing stands a lot to gain from digital marketing and AI-ML. However, we find many traditional organisations are slow to adopt emerging technologies.
Read MoreRecent News
Sitharaman's budget speeches have mostly been positive in tone despite covid | Prof. Vidya Mahambare writes for Live Mint
Read MoreGreat Lakes Chennai’s one-year PGPM aims to accelerate careers | Prof. Sanjoy Sircar writes for Financial Express
Read MoreContact Us
- Great Lakes Institute of Management,
Prince infocity II,
Ist floor,
283/3, rajiv gandhi salai (OMR),
Kandanchavadi,
Chennai - 600096 - +91-44-6699-9300
- +91-44-6699-9301