Even the ‘well established’ and ‘cash stabilized’ businesses with proven business models are perpetually worried about external shocks and disruptions they could encounter in the macro environment. Startups, aspiring unicorns, and for that matter even matured unicorns are much more vulnerable as their business models are still being established, fine-tuned and perfected. They are left with very little leeway to maneuver as such externalities strike. It is interesting to explore how external disruptions such as the current pandemic shape their business models.

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