The authors say it is possible for companies to reimagine growth without disruption and, thereby, eliminate the social cost of displacement. The ideas in the book prescribe that managers running companies should constantly explore unarticulated and unmet customer needs and customer pain-points, and in parallel, re-orchestrate the company’s capabilities to deliver solutions to such ‘pain points’ at a price-point that delights the customers, thereby, creating a new market by itself, which was neither visualised by the competition, nor by the customers themselves! Who are referred to as customers, encompasses not only their existing customers, but also potential ‘non-consumers’ who’s ‘pain-points’ can be addressed by extending the firm’s existing capabilities.

Read More

Recent News

Sitharaman's budget speeches have mostly been positive in tone despite covid | Prof. Vidya Mahambare writes for Live Mint
Read More
Great Lakes Chennai’s one-year PGPM aims to accelerate careers | Prof. Sanjoy Sircar writes for Financial Express
Read More
Contact Us
  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, rajiv gandhi salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite De Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
Back to Top