Is FMCG Distribution at the Cusp of a Technological Revolution? | Prof. Rajeshwari writes for Indian Retailer
- May 10, 2022 | IndianRetailer
Prof. Rajeshwari K with Ramasubramanian (PGDM Co '22) wrote an article titled, 'Is FMCG Distribution at the Cusp of a Technological Revolution?', published by Indian Retailer. The article highlights that over 90 percent of FMCG trade in India is still unorganized and any technology intervention results in its differential adoption across urban and rural, thus leading to working capital variances.
Read MoreGreat Lakes Institute of Management, Chennai hosts its 16th and 17th Convocation
- Apr 28, 2022 | The Telegraph
Chennai-based Great Lakes Institute of Management (GLIM) conferred degrees on a total of 1,145 students at its 16th and 17th convocation held jointly for the 2020 and 2021 batches of full-time and executive management courses, the B-school said in a statement on April 28.
Read MoreB-School aspirants have to prepare for data-driven future - Dr. Suresh Ramanathan
- Apr 07, 2022 | The Week
Dr Suresh Ramanathan speaks on the significance of preparing for a data-driven future. The questions posed by The Week were on the lines of the pandemic changing the way we look at traditional education, the ever-transforming shifts in consumer preferences, the significance of a course like data analytics today, and more.
Read MoreIndia’s senior citizens are an untapped group | Prof. Rajeshwari K & Sunmeet Singh Oberoi
- Mar 28, 2022 | ThePrint
The article highlights the fact that India lacks a startup which can leverage the business and monetisation potential that the country’s ageing population holds. The article provides solutions on how this can be tapped into and can be a potential success for businesses targeting this untapped group.
Read MoreTransformation in times of crisis | Book Review by Dr Suresh Srinivasan
- Mar 25, 2022 | The Hindu Business Line
Every crisis, while deeply unsettling, contains the seeds of opportunity. Nitin Rakesh, CEO of Mphasis and Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at Wharton have written a book to help transform crisis into opportunities by applying the eight principles and an analytical framework to your own unique situation. "Challenging one’s own mental models is vital to stay ahead and the authors illustrate how innovators and disruptors do it." Dr Suresh Srinivasan's review of this book, 'Transformation in times of crisis' has been published by The Hindu Business Line.
Read MoreModern Vs. Traditional Channel Trade Power Game - Prof Trichy Krishnan
- Mar 24, 2022
Prof. Trichy Krishnan talks about the 'Modern Vs. Traditional Channel Trade Power Game' in his latest article published by AdGully. The article explains traditional channels, modern channels and poses questions on the future of both these channels.
Read MoreGreat Lakes Institute of Management announces centre for women leadership
- Mar 05, 2022 | Edugraph
The Great Lakes Institute of Management, Chennai, announced the launch of a Centre for Women Leadership under the guidance of its associate professor, K. Rajeshwari, at the Women’s Week Leadership Conclave. The announcement was made by Suresh Ramanathan, dean, Great Lakes Institute of Management, at the inauguration of the Women’s Week Leadership Conclave - #ChoosetoChallenge (The Status Quo) in the campus on March 4.
Read MoreTamil Nadu economy bounces back from Covid 2.0
- Feb 22, 2022 | The Hindu Business Line
Prof. Vidya Mahambare has been quoted in the Hindu Business Line (online and in print) on the post-covid Tamil Nadu economy recovery.
Read MoreModi govt schemes JSY, PMMVY work only if health workers do - Prof Vidya Mahambare writes for The Print
- Feb 21, 2022 | ThePrint
The article highlights the need to expand the reach of India's public healthcare policies while strengthening the community health workers network to influence early investments in children.
Read MoreAll About NFTs & Brand Marketing | Prof Rajeshwari K along with her co-authors writes for ET Brand Equity
- Feb 17, 2022 | ET BRANDEQUITY
Prof Rajeshwari K, Sandeep Muralidharan (PGDM Co '22) and Anant Dixit (PGDM Co '22) craft the basics of NFTs and brand marketing through their article in ET Brand Equity. While some believe that NFTs are overvalued and are only a passing fad, there is another lot that believes that block chain and NFTs together play a pivotal role in changing how creators and brands interact with their audience.
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