Alumni Speak

Vivek Duvedi

Vivek Duvedi

Head of Partner Marketing - Snowflake
PGXPM '21

Q1. Please describe your current role at Snowflake as The head of Partner Marketing, India (roles and responsibilities, day to day activities)

As the Head of Partner Marketing, India at Snowflake I am responsible for owning and driving Snowflake global partner marketing campaigns, programs and engagements from strategy through implementation to results for our growing ecosystem of Technology Partners. I work very closely with the Product Marketing, Industry Marketing, Customer Marketing,?Corporate Communications, ABM, Community, and Sales and Alliances.? In addition, you will align and collaborate with the Field Marketing organizations in the Americas, Asia, Japan, and EMEA.?I help develop scalable partner marketing programs that provide the expanding technology partner ecosystem with opportunities to market with Snowflake and Work with a focused subset of Premier Technology Partners to formulate and implement marketing campaigns that strategically align to company and marketing objectives.

Q2. What is the one key takeaway that you would give to incoming students?

Intelligence does matter; but it's the effort and persistence that matters and helps you in the long term.

Q3. What was the greatest benefit for you from the program? What were the opportunities that GLIM provided you with? How did that accelerate your career?

Firstly the program served the purpose of broadening our perspective.

Academically we learnt a lot of methodology and frameworks which helped and are helping us in day to day work. The faculty were very knowledgeable and they taught in a very practical way with very relevant examples.

Since the class was very well balanced, with my peers from finance, manufacturing, operations and tech backgrounds, the program gave us amazing opportunities to network and collaborate with each other even beyond the class.

Q4. How did your journey at Great Lakes prepare you for a management role?

The Great Lakes batch that I was a part of lived up to its reputation as a group of people who were ready to take on any challenge. I attribute this attitude to the setting: we had the opportunity to interact with a cohort of extraordinarily talented and hardworking individuals while receiving instruction from scholars of international renown. This really helped us to prepare for leadership roles we are in today. GLIM helped us with enhancing our mindset.

Q5. What advice would you offer to current and future students?

Be curious, and do your best to explore all the possibilities around you. If you're not afraid to fail, you'll be able to learn a lot from your mistakes - especially if you own up to them.

Persevere, especially when the going gets tough. And there's no substitute for hard work.

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite De Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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