Master business management strategies in this AICTE-approved online PGDM. Gain in-demand skills in
AI & Business Analytics, Marketing, Operations, or Finance, and lead innovation with expert guidance
from top faculty and industry leaders.
Get the MBA expertise with AICTE-approved ONLINE PGDM*
The AICTE-approved 2-year Great Lakes Online PGDM program is designed to address today's dynamic business
landscape. It offers agility and expertise in navigating ever-changing technologies and best practices to
gain strong management skills. Recognized as one of the leading online MBA courses in India, it equips you
with future-ready concepts through a flexible and industry-aligned curriculum. The program's convenient
format allows you to seamlessly integrate your studies with your current career.
The course curriculum equivalent* to an online MBA combines the unparalleled academic rigor of Great
Lakes with a supportive learning environment. Live virtual classes and recorded lectures offer a blend of
challenging experiences and practical knowledge. You will gain valuable guidance from industry experts and
develop the skills to make impactful decisions in real-world scenarios. Unlike most online MBA programs in
India, this PGDM offers dedicated career support through Great Learning, which empowers you to explore
potential professional opportunities. This program will transform you into the modern management
professional sought after by leading organizations.
Applicant must hold a bachelor's degree or equivalent in any discipline
from a recognized university/institution and have scored a min of 50% marks (45% for SC/ST/OBC candidates).
Course Highlights
This online PGDM program is designed for working professionals and aspiring management leaders. It
comprehensively explains core concepts and focuses on specialized topics.
19 core courses.
A well-crafted sequence of 5 courses in your area of specialization.
2 integrative and practical capstone projects, 1 each year.
You will learn through a thoughtfully designed combination of:
Lecture Videos and Learning Material: The course uses short, rewatchable video
lectures for flexible learning.
Live Virtual Classes: Weekly live sessions complement pre-recorded lectures for an
interactive learning experience.
Discussion Forum: Peer discussion led to deepening your understanding of business
concepts.
Case-Based Learning: Real-world case studies and simulations from Havard Business
School and other global institutes hone your critical thinking and decision-making skills.
Assessment Structure: Regular quizzes and final assessments gauge
progress and solidify learning.
Curriculum
The Great Lakes Online MBA-level PGDM spans two years, during which you will build a strong foundation in core
business management principles and dive deep into your chosen area of specialization. Throughout the program,
you will work on intensive Capstone Projects, engage with world-class case studies, and develop decision-making
skills through business simulations.
Year 1
Gain a strong foundation in marketing management and
financial decision-making, learning to analyze financial statements, develop strategies, and
execute campaigns. Improve your business communication skills, from report writing to delivering
impactful presentations, and apply business analytics for data-driven decisions. This
comprehensive foundation prepares you to manage marketing, operations, and financial challenges
in a dynamic business environment.
Fundamentals of Marketing
Developing a Marketing Strategy
Understanding the Marketing Environment
Consumer Behavior and Decision Making
Market Segmentation, Targeting, and Positioning
Digital and Social Media Marketing
Effective Business and AI-driven Communication
Interpersonal Skills and Conflict Management
Oral Presentations and Public Speaking
Business Message
Drafting Employment Communication and Report Writing
Overview of Financial Statements
Financial Statement Analysis
Ratio Analysis and Interpretation
Understanding Cash Flow and Profitability
Balance Sheet and Income Statement Breakdown
Key Financial Metrics for Decision Making
Financial Reporting Standards and Compliance
Introduction to Descriptive Statistics
Data Summarization Techniques
Probability Theory and Applications
Hypothesis Testing and Inference
Correlation and Regression Analysis
Product Strategy in Advanced Marketing
New Product Development Processes
Pricing Strategies
Promotion Strategies
Distribution Strategies
Building Brand Equity
Foundations of Operations Management: Capacity and Location Planning
Layout Design and Job Scheduling
Inventory Management and Total Quality Management (TQM)
Vendor Management, Theory of Constraints, and Cultivating a Continuous
Improvement Culture
Lean Management Principles and Practices
Supply Chain Management: Metrics and Six Sigma
Foundations of Business Analytics
Understanding Data and Datasets
Basic Principles of Linear Regression
Advanced techniques in Linear Regression
Introduction to Logistic Regression
Demand and Supply Analysis
Consumer and Producer Behavior
Market Structures: Perfect Competition to Monopoly
Pricing Strategies and Business Decisions
Applications of Microeconomics in Management
Principles of Selfless Action
Ethics and Values in Leadership
Mindfulness and Emotional Balance
Building Resilience through Service Orientation
Integrating Karma Yoga into Managerial Practice
Introduction to Business Finance
Investment Decisions: Capital Budgeting
Calculation of Discount Rates
Capital Structure and Leverage
Dividend Policy Decisions
Management of Working Capital
Foundation of Strategy
Strategic Assessment
Development of Strategic Initiatives
Execution of Strategic Plans
Innovation and Organizational Design
Year 2
Gain problem-solving expertise through design thinking and
customer-focused innovation. Explore macroeconomics to understand key business dynamics.
Strengthen HR management and ethical decision-making to drive success. Master research methods
and data analysis for informed decisions. Enhance leadership and team dynamics to lead
high-performing teams. Top it off with industry-specific electives to further specialize your
marketing expertise.
Problem-Solving Approach Focused on Customer Needs
Ideation Techniques to Drive Innovative Business Solutions
Rapid Prototyping for Solution Validation
User Testing to Ensure Market Fit
Cross-Functional Collaboration for Business Impact
Linear Programming Techniques
Transportation Problems and the Traveling Salesman Problem (TSP)
Integer Programming and Goal Programming
Introduction to Macroeconomics: Understanding Economic
Functions and GDP Measurement
Macroeconomic Relationships and the Multiplier Model: Part I
Dynamics of Money Supply and Demand
Keynesian Aggregate Supply/Aggregate Demand Model: Exploring Inflation and Unemployment
Ethics and Business Ethics
Ethical Decision-Making and Challenges
Indian Ethical Perspectives in Management
Crisis Management and Compliance
Codes of Conduct and Ethical Leadership
Values and Moral Outcomes (PERMA Life Model)
Overview and Scope of Human Resource Management
Human Resource Planning and Job Analysis
Recruitment and Selection Processes
Performance Management Concepts and Practices
Learning and Development Strategies, and Compensation
Planning Diversity, Inclusion, and Global Human Resource Management
Principles of Marketing Research
Designing Questionnaires and Data Collection Methods
Formulating Hypotheses
Analyzing Correlation and Association
Regression Analysis Techniques
Clustering Methods
Group Dynamics and Teamwork
Motivation and Group Dynamics
Conflict Management and Power Leadership
Styles Organizational Theory and Culture
Specialisations Offered
Data Visualization
SQL and Python for Data Science
Machine Learning for Business Applications
Deep Learning for Business
NLP and LLM
Digital Marketing
Marketing & Retail Analytics
Product & Brand Management
Integrated Marketing Communication
Web & Social Media Analytics
Business Excellence for Competitive Advantage
Supply Chain & Logistics Management
Service Operations Management
Project Management
Strategic Sourcing Management
Financial Statement
Analysis and Valuation
Financial Modeling
Mergers and Acquisitions
Financial Analytics
Wealth Management
Note
Curriculum and course structure are indicative. They are reviewed periodically by the academic committee in
conjunction with advisory panels from industry and academia.
Some specialisations may be offered in selected terms only, and can be confirmed during admission.
Campus immersion is applicable only to the learners who opt for it.
Faculty
Dr. Suresh Ramanathan
Dean and Principal, Distinguished
Professor - Marketing and Strategy
Great Lakes institute of Management, Chennai
Dr. Suresh Srinivasan
Distinguished Professor - Strategy and Accounting
Great Lakes institute of Management, Chennai
Dr. Vidya Mahambare
Chair Professor of Economics and Director, Research
Great Lakes institute of Management, Chennai
Dr. Sanjoy Sircar
Professor and Program Director, Finance
Great Lakes institute of Management, Chennai
Dr. D Sriram
Professor and Program Director, Sales and Marketing
Great Lakes institute of Management, Chennai
Dr. Vishwanathan Iyer
Senior Associate Professor and Director of Accreditation, Finance & Accounting
Great Lakes institute of Management, Chennai
Dr. Raj Krishnan Shankar
Associate Professor and Program
Director, Entrepreneurship and Strategy
Great Lakes institute of Management, Chennai
Dr. Debashis Sanyal
Professor
Area: Financial Accounting and Strategic Cost Management (SCM)
Dr. Umashankar Venkatesh
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Dr. Poornima Gupta
Director - PGDM Professor - Organisational Behavior
Great Lakes institute of Management, Gurgaon
Dr. Jones Mathew
Principal & Head of Institution
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Dr. Shalini Virmani
Director - Center for Online Learning
Great Lakes Institute of Management, Gurgaon
Dr. Ravindra Ojha
Faculty - Operations
Great Lakes institute of Management, Gurgaon
Prof. S K Palhan
Associate Professor, Operations Management
Great Lakes institute of Management, Gurgaon
Dr. Kirti Sharma
Associate Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Akhter Mohiuddin Rather
Associate Professor, Analytics
Great Lakes institute of Management, Gurgaon
Dr. Surya Prakash
Associate Professor, Operations
Great Lakes institute of Management, Gurgaon
Dr. Vibhav Singh
Associate Professor, Human Resource Management
Great Lakes institute of Management, Gurgaon
Dr. Sanghamitra Bhattacharyya
Organisational Behavior, and Director - Centre of Excellence for Sustainable Development,
Organisational Behavior
Great Lakes institute of Management, Gurgaon
Dr. Vikas Prakash
Director - PGPM & Professor, Economics & Finance
Great Lakes institute of Management, Gurgaon
Dr. Amit Kumar
Associate Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Bappaditya Mukhopadhyay
Professor, Analytics & Finance
Great Lakes institute of Management, Gurgaon
Dr. Simarjeet Singh
Assistant Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Sanchita Kuchi
Associate Professor in Data Analytics, Data Analytics
Great Lakes institute of Management, Gurgaon
Dr. Harish Kumar
Chairperson - Research, Assistant Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Jayatu Sen Chaudhury
Professor, Financial Analytics
Great Lakes institute of Management, Gurgaon
Dr. Parveen Ahluwalia
Adjunct Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Jyoti Garg
Assistant Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Smita Mazumdar
Director - PGDM & Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Prof. Jaya Priyadarshni
Assistant Professor, Operations Management
Great Lakes institute of Management, Gurgaon
Prof. Chhavi Taneja
Associate Professor, Marketing
Great Lakes institute of Management, Gurgaon
Prof. Kiran Kumar
Associate Professor, Finance
Great Lakes institute of Management, Gurgaon
Prof. Suneel Sharma
Professor, Data Science & Analytics
Great Lakes institute of Management, Gurgaon
Mr. Venugopal Rao V Bagadhi
Professor of Practice, Strategy and Operations
Great Lakes Institute of Management, Gurgaon
Program Fees
Tuition fee for the Online PGDM is INR 3,70,000.
Tuition fee for an Online PGDM with a Campus Immersion option is INR 6,00,000, much affordable compared to
traditional MBA fees in India.
Financial assistance to understand flexible payment options.
Payment
Program fee payment options – Net Banking, Credit Cards, or Debit Cards.
The vast alumni network of Great Lakes Institute of Management includes professionals from
various backgrounds, industries and domains. Our 10,500+ alumni work in numerous reputed and highly aspirational
companies across 30+ countries. Here's what some of our learners have to say about their experience:
Sanath Hosur Ramesh
Project Manager, Software AG
For an engineering graduate like me, Economics was all greek and Latin. The topic needed a very good
introduction. The faculty was able to convey the concepts in a way that I could understand and relate to
relevant examples. The study materials in the class- it was a Great Experience.
Priya Sharma
Guest Relation Manager, Intercontinental Hotels
Tools of marketing like segmentation, targeting, and positioning are keys to an organisation but the true
meaning of the same has been taught by professor Jones Mathew.
Sandeep Naryan Kulkarni
Project Manager, Cognizant
I choose Great Lakes because of the brand name. I have pursued a similar program in the past but it
didn’t really add any value to my career. The faculty at Great Lakes was extremely knowledgeable and
explained the concepts really well.
Arun Vasu Sriranga
Associate, Cognizant
The flexibility and the quality of the program are the two things that stand model (blended) and schedule
of the program made me choose Great Lakes over others, and I was assured that the quality of education is
on par with other premier institutes.
A Diverse Learning Community
The learner profiles for other online programs offered by Great Lakes Institute of Management
tend to comprise of professionals from a variety of backgrounds and levels of experience. Most of our candidates
are from the IT and technology sector, followed by manufacturing.
Work Experience
Industry Sector Distribution
Educational Background
Our Learners Come from Leading Organizations
FAQs
The online PGDM is an AICTE-approved, flexible MBA-level program designed for working professionals. It
offers specializations in AI & Business Analytics, Marketing, Operations, and Finance, helping you
advance your career while balancing work commitments.
Here are some of the highlights of the online PGDM:
Build a Sound Understanding of Business Fundamentals: This comprehensive two-year
online program equips you with a strong understanding of business fundamentals across functions,
essential for leading teams and growing in any organization.
Gain In-Depth Expertise with an In-Demand Specialization: Choose a specialization
from four in-demand options (AI & Business Analytics, Marketing, Operations, or Finance) to boost your
employability and growth prospects.
Learn Easily with a Flexible Format: Our combination of live virtual classes and
recorded lectures makes it easier for working professionals to balance learning with demanding work
schedules.
Benefit from a Focused Curriculum: Our regularly updated curriculum helps
professionals learn to make the most effective decisions in real-world situations.
Get an On-Campus Experience: While the online program delivers high-quality
learning in a flexible format, learners can also choose to add campus immersion modules for additional
in-person learning and networking opportunities.
Access Top-Tier Learning with Flexible Payment Options: In addition to delivering
high-quality, job-ready learning at an affordable price, the program also offers multiple payment
options to support learners.
Earn a Recognized Post Graduate Diploma: Upon successful completion, receive your
Post Graduate Diploma in Management (PGDM) certificate from the prestigious Great Lakes Institute of
Management.
The program is ideal for:
Managerial aspirants in technical, functional, or sales roles looking to master business
fundamentals, gain credentials without quitting their jobs, and fast-track their path to a managerial
role.
Early career entrants who want to gain a management credential and the confidence to launch their
careers.
Mid-career professionals in individual contributor or managerial roles who want to deepen their
skills in one of the offered specializations (AI and Business Analytics, Marketing, Operations, or
Finance) while gaining a management credential.
Upon completing the online PGDM, you will be able to:
Understand business from a strategic perspective: Gain a deeper understanding of
core business fundamentals, from the basics of marketing and communication to financial accounting,
decision-making, business research and ethics, and people management.
Move into managerial or senior-level roles: Establish yourself as a professional
ready for fast-track growth into leadership positions, and also meet the criteria that organizations
seek for promotions.
Speak the language of business and management: Position yourself as a professional
who can engage confidently with senior leaders, customers, and recruiters by using the right
frameworks and terminology to build credibility and support mutual understanding.
Apply your learning in a real-world context: Use your upgraded management skills to
solve real industry challenges or showcase them during job interviews and assessments.
Build deep expertise in a function of your choice: Learn to apply your skills
through both a general management and a function-specific Capstone Project, whether in AI and Business
Analytics, Marketing, Operations, or Finance.
The PGDM online program offers specializations in AI & Business Analytics, Marketing, Operations, and
Finance, allowing you to tailor your learning to your career goals.
This comprehensive PGDM online course spans 2 years, covering core business fundamentals in the first
year and specialized learning in the second.
Yes, this online PGDM is designed for working professionals with flexible learning options, including
live virtual classes and recorded lectures.
You will gain a deeper understanding of business management, strategic decision-making, and functional
expertise in your chosen specialization, whether it’s AI & Business Analytics, Marketing, Operations, or
Finance.
Applicants must have a bachelor’s degree in any discipline with a minimum of 50% marks (45% for
SC/ST/OBC candidates) from a recognized university or institution.
Go through a screening call with the Admissions Director’s office.
Step 3: Join the Program
If selected, you will receive a letter for the upcoming cohort. Secure your seat by paying the
admission fee.
Yes, upon successful completion, you will receive a Post Graduate Diploma in Management (PGDM) from
Great Lakes Institute of Management, a prestigious institution.
The fee for the online PGDM program is INR 3,70,000.
For the PGDM online courses with campus immersion, the fee is INR 6,00,000 (travel costs for campus
immersion are additional).
Yes, the PGDM online program offers optional campus immersion, allowing you to engage in real-world
simulations, network with peers and industry leaders, and attend interactive sessions.
The program combines the following pedagogy:
Lecture Videos & Learning Material: Each course includes short video lectures that
you can watch at your own pace, allowing you to pause, take notes, and rewatch as needed.
Live Virtual Classes (LVCs): Weekly live sessions with experienced faculty
reinforce the concepts covered in the videos, adding an interactive learning experience.
Discussion Forums: Engage in debates and discussions to enhance peer learning. You
can also initiate discussions to deepen your understanding.
Campus Immersion (Optional): Attending up to three campus immersion sessions
provides opportunities for in-person learning, real-world simulations, and networking.
Continuous Assessment: Each course includes multiple assessments, including
projects, case studies, and online exams, to help track your progress and ensure mastery of the
material.
The Great Lakes online PGDM program is taught by a distinguished team of faculty members with degrees
from top global universities. Many faculty members have held leadership roles in renowned multinational
companies, bringing practical industry insights into the classroom. Some of the key faculty include:
Faculty Name
Designation
Suresh Ramanathan
Dean and Principal, Distinguished Professor, Marketing and Strategy, Great Lakes, Chennai
Dr. Vidya Mahambare
Director, Research and Chair Professor of Economics, Great Lakes, Chennai
Dr. D Sriram
Program Director, PGDM, Professor, Sales and Marketing, Great Lakes, Chennai
Dr. Raj Krishnan Shankar
Program Director, PGDM, Associate Professor, Entrepreneurship and Strategy, Great Lakes, Chennai
Dr. Umashankar Venkatesh
Director, Center for Online Learning, Professor, Marketing, Great Lakes, Gurgaon
Dr. Jones Mathew
Principal and Head of Institution, Professor, Marketing, Great Lakes Institute of Management,
Gurgaon
Dr. Suresh Srinivasan
Distinguished Professor, Strategy and Accounting, Great Lakes, Chennai
Dr. Sanjoy Sircar
Program Director, PGPM, Professor, Finance, Great Lakes, Chennai
Dr. Vishwanathan Iyer
Director of Accreditation, Senior Associate Professor, Finance and Accounting, Great Lakes,
Chennai
Dr. Debashis Sanyal
Director, Professor, Financial Accounting and Strategic Cost Management (SCM), Great Lakes,
Gurgaon
Dr. Poornima Gupta
Director, PGDM, Professor, Organizational Behavior, Great Lakes, Gurgaon
Dr. Ravindra Ojha
Professor, Operations, Great Lakes, Gurgaon
Note: *This is an indicative list of faculty
While the program allows you to specialize in one area, it provides in-depth expertise in AI & Business
Analytics, Marketing, Operations, and Finance, and you can gain comprehensive knowledge across all
business functions.
When you choose this program, you will get access to an extensive pool of industry experts and
dedicated career assistance, like:
E-Portfolio: Build and share your e-portfolio to showcase all the projects and
skills you've acquired during the program, helping you demonstrate your expertise to potential
recruiters.
Exclusive Job Boards: Access a Job Board with job opportunities shared by over
4,300 organizations.
Resume Building & Interview Preparation: Learn to craft a compelling resume that
highlights your skills and experience. Benefit from interview preparation sessions tailored to your
career goals.
Career Guidance: Receive personalized career mentoring from industry experts who
have transitioned to senior roles. Gain valuable insights into building a successful career path.
Note: Great Learning provides career support services as part of this program.
The Online Post Graduate Diploma in Management (PGDM) offered by Great Lakes is AICTE-approved and
designed to be equivalent to an online MBA program. Here’s why:
Accreditation: Both programs are recognized by regulatory bodies, ensuring they
meet the necessary academic standards. The Online PGDM from Great Lakes is AICTE-approved, similar to
the accreditations held by many MBA programs.
Curriculum: The online PGDM curriculum covers core business management principles,
including marketing, finance, operations, and AI & Business Analytics, which are standard across both
PGDM and MBA programs. This ensures that graduates gain the essential skills required to succeed in
leadership roles.
Learning Format: Online PGDM programs, like online MBA programs, offer flexibility
with live virtual classes, recorded lectures, and opportunities for in-person immersion.
Specializations: Both programs allow learners to specialize in key areas, such as
AI & Business Analytics, Marketing, and Finance, further aligning the curriculum with the demands of
the modern business world
Industry Relevance: The focus on real-world case studies, capstone projects, and
exposure to industry experts ensures that both online PGDM and MBA programs provide practical,
job-ready skills.
Overall, the online PGDM offers the same academic rigor, flexibility, and professional development
opportunities as an online MBA, making it a valid and competitive alternative.