Corporate Initiatives


mBlaze program


The mBlaze program is part of the larger ‘Transforming Workforce’ initiative at Cognizant Technology Solutions. This program is centered on ‘growth of the business’, ‘execution excellence’, ‘people leadership’ and ‘customer centricity’.  The objectives of the program are to:

  • Equip the Delivery Managers (DMs) to excel in business development and delivery excellence.
  • Provide an overview of customer-focused responsibilities and internal customer-focused collaboration requirements to ensure delivery efficiency and customer delight.
  • Provide cutting edge management concepts and techniques that will help them to improve efficiency and managerial skills.
  • Provide training inputs to develop the soft skills of DMs and prospective DMs to help them in excelling in business development and delivery excellence.

Create a leadership pipeline of prospective DMs who can take on the role of DM at short notice.

Student Achievements

Winner of Ernst and Young Knowledge Quiz

Lathish Venugopal, Viral Patel. More than 2000 teams across India participated in this


Runners up at TATA Crucible Campus Quiz

Lathish Venugopal and Viral Patel.


Article published in March edition of Markathon – Marketing magazine of IIM- Shillong

Kriti Dua and Sankalp Parihar. The article was on Marketing Trends 2013


Winner at Hyundai Global Youth Marketing Camp

Shouvik Das. The event was held in S.Korea and the team comprising of 4 Korean students, 4 Indians and 1 Chinese student won the award for the Best BTL Strategy


Second Prize for Article writing in NMIMS Banking

Namratha and Mahesh. The article was on “Policy expectations for the Indian Economy” and was published in the BankAge Magazine of NMIMS.


First Place- The Clan,IFMR

Krishnan Chidambaram and Hariharan Subramaniyan. The event was Abhyudhaya, the flagship HR event of IFMR. They competed in the finals against teams from K.J. Somaiya, IIT Madras, BIM, Welinkar and LIBA


I Runner up at Goa Institute of Management

Gajendra Sisodia and Kriti Dua. This was a national level case study competition (Samiksha 2013). Total of 127 teams participated in the event


Article published in NITIE’s In-Fin-NITIE

Manshi Gandhi. The article was on “Quantitative Easing”


First prize in case study competition at SIMC

Harleen Wahi and Abhishek Jain. The case study was a real case of declining sales of next gen publishing magazines a unit of Shapoorji Pallonji & Co Ltd. Great Lakes competed with 11 teams in the final campus round with the likes of SIMS,MICA, NITIE, Narsee Monjee,etc