Great Lakes offers Business Analytics as a Specialization

Great Lakes Institute of management, Chennai has introduced a new specialization for its flagship PGPM (1 year full time program) in Business Analytics, in addition to the already offered specializations in Human Resources, Marketing, Finance and IT/Operations. The Business Analytics specialization will be focusing on the current market needs while equipping the students with the required knowledge and skill set.


Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. It makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. It can answer questions like why this is happening, what if these trends continue, what is likely to happen next (that is, predict), what is the best that can happen (that is, optimize), etc. (source: Wikipedia)

McKinsey Global Institute’s Big data: The next frontier for innovation, competition, and productivity estimates that by 2018, “the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.” Thus, an increasing demand of people who “Keeping with its mission to fulfill the human resource requirements of the industries Great Lakes constantly keeps revisiting the curriculum and updating it with the requirements of the industry and hence this year onwards BA shall be offered as one of the specializations at Great Lakes. Noted Professors like Dr. Sreenu Srinivasan (Stanford University), Dr. P.K. Kanan, (University of Maryland), Dr. Ram Janakiraman (Texas A & M University) are some of the renowned faculty who will be teaching the courses.” said Prof Sanjoy Sircar, Director PGPM.

The course, as mentioned earlier, would equip the students with business ready Business Analytics skill sets and domain specific knowledge, which is in demand in this sector today. It’ll also help them develop the deep quantitative capabilities and technical expertise to create business and social value by extracting useful insights and applying them in a variety of career settings. In terms of gaining knowledge, the subject is both challenging, in the fact that it involves finding answers to questions like how to target the most profitable customers, what would happen if the prices or services of the products are changed, and interesting. It’ll broaden their horizons and enhance their analytical skills.

Companies like Genpact, MuSigma and Accenture employ thousands of data scientists who provide analytics expertise to clients around the world. Companies like Walmart, IBM, HP, Bazaarvoice and Chevron, all of whom are heavy users of data analytics, have earlier expressed an interest in hiring experts in this domain. And companies such as ZS Associates, Blue Ocean and IBM Analytics regularly recruit from Great Lakes.

Student Achievements

‘The Changing Face of Finance Consultancy: Boutique Investment Banks’ has been published in the May, 2013 edition of IIM- Shillong Conquest Magazine (Consulting Club) as ‘featured article’

Ankur Baj of PGDM (2012 - 2014)

Best silent voice entry for the June, 2013 Edition of Markathon-The Marketing Magazine of IIM-Shillong

Pulkit Kohli and Ankur Baj of PGDM (2012 - 2014)

Winner of Ernst and Young Knowledge Quiz

Lathish Venugopal, Viral Patel. More than 2000 teams across India participated in this

Runners up at TATA Crucible Campus Quiz

Lathish Venugopal and Viral Patel.

Article published in March edition of Markathon – Marketing magazine of IIM- Shillong

Kriti Dua and Sankalp Parihar. The article was on Marketing Trends 2013

Winner at Hyundai Global Youth Marketing Camp

Shouvik Das. The event was held in S.Korea and the team comprising of 4 Korean students, 4 Indians and 1 Chinese student won the award for the Best BTL Strategy

Second Prize for Article writing in NMIMS Banking

Namratha and Mahesh. The article was on “Policy expectations for the Indian Economy” and was published in the BankAge Magazine of NMIMS.

First Place- The Clan,IFMR

Krishnan Chidambaram and Hariharan Subramaniyan. The event was Abhyudhaya, the flagship HR event of IFMR. They competed in the finals against teams from K.J. Somaiya, IIT Madras, BIM, Welinkar and LIBA

I Runner up at Goa Institute of Management

Gajendra Sisodia and Kriti Dua. This was a national level case study competition (Samiksha 2013). Total of 127 teams participated in the event

Article published in NITIE’s In-Fin-NITIE

Manshi Gandhi. The article was on “Quantitative Easing”

First prize in case study competition at SIMC

Harleen Wahi and Abhishek Jain. The case study was a real case of declining sales of next gen publishing magazines a unit of Shapoorji Pallonji & Co Ltd. Great Lakes competed with 11 teams in the final campus round with the likes of SIMS,MICA, NITIE, Narsee Monjee,etc