2nd International Business Analytics Conference


December 22, 23 2012: Great Lakes Institute of Management hosted the 2nd International Business Analytics conference. Business Analytics is one of the fastest growing sectors in the world and Great Lakes dedicated this conference to the emerging issues in the field of Business Analytics.

The conference was convened over by a host of dignitaries from the field of marketing and Business Analytics. Prof. Bala began the ceremony by welcoming the guests and addressing the attendees. He applauded the efforts put in by, the members of the marketing club and KSCRM (Kotler Srinivasan Center for Research in Marketing) in organizing this international conference and giving an opportunity to the students of Great Lakes to gain knowledge from such forums.

Mr. Ali Hurbas, Head, Business Analytics, Dunia Finance, Guest speaker for the occasion began the first session which was focused upon extensive use of data analytics in the field of financial products and services. He stressed upon the underlying value of customer relationships as the core philosophy of DUNIA Finance, Dubai and how business analytics in the company has given them a definite competitive advantage.

This was followed by a key note address by Prof. H. Raghav Rao about his research in the field of Data analytics relating to twitter posts at the time of the 2008 Mumbai terrorists attacks. He discussed the various aspects of the study and his personal experience in handling this data analytics tool.

The guest of honors released the Fifteenth edition of GRAVITY Magazine, October 2012 edition on Transformational Leadership.

Later in the day several esteemed researchers from various colleges and industries, spoke about this exciting field and presented their research papers in fields like service management, operational research, retail business analytics etc. Prof. Easwar K. Iyer summarized the whole event and thanked each of the speakers for sharing their valuable knowledge and time.


Student Achievements

Abhash Nigam, Sathya Udayakumar, Shreya Sharma

3rd position in Circus Maximus event held by the Marketing Association at XLRI (MAXI)
during Ensemble 2012 at XLRI, Jamshedpur


Nandita Krishnan, Harish Vijayarangan

Third place, Quest, live case study competition, NMIMS


Arnav Talwar, Himanshu Varandani

Third place, Abhyutthan, Marketing competition, IIT Bombay


Kriti Dua and Sankalp Parihar

Article published as ‘Article of the Issue’ in Septmeber-October 2012 issue of TogetHR,
Magazine by IIM-Shillong


Binoy Varghese, Vishal Kumar Sinha

Article published on Will FDI Really Support Indian Economy, Reflexionar Management
Magazine, BITS Pilani


Gaurav Bhatia and Deepak Sharma

3rd position in the event NIYANT at National B-School event Milestone 35, IMT Nagpur


Sri Hariharan Subramaniyan

First place, Article writing competition, Marketing Cell of Masters of International Business
(MIB), Delhi School of Economics


Ruchika Salhotra and Ratnakar Srivastava

Article published in Reflexionar, October 2012 edition, BITS-Pilani


Kriti Dua & Sankalp Parihar

Regional Winners, 9th National Competition for Management Students, AIMA, Bangalore


Kriti Dua & Sankalp Parihar

Article Published in DSM Chronicle, Delhi School of Management


Himanshu Varandani

Article published in Markezine, October Edition, IMT – Ghaziabad