L’Attitude 13o 05’


L'Attitude 13o 05'

29th January 2013 marked the beginning of the 5th edition of L’Attitude 13° 05' - Great Lakes’ annual inter B-School festival. The festival features a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human Resources and provides an amazing platform for the brightest of the minds across the world’s best Business schools to showcase their unique talents and compete against each other in various events spread across different functions.

Spread over a period of two days, the festival comprised of 15 events which was thrown open to all the B-schools across the country coupled with a Rock Show by Parikrama on the 1st day and a Cultural Extravaganza by the students and staff followed by DJ night on the 2nd day. The fest saw an overwhelming participation with 3000+ registrations from all over the country which proved that L’Attitude 13° 05' has made its mark in the annual B-School festival arena and that it is getting bigger and better with each passing year!

The festival centers on a different theme every year on which distinguished guests from various walks of life are invited to share their experiences and insights with the students. The theme for this year was ‘Business Darwinism: Be Distinct or Be Extinct’. The event was inaugurated by Industry stalwarts such as Mr. Nitin Paranjpe – CEO and MD, Hindustan Unilever Ltd. and Mr. Lakshmi Narayanan – Vice Chairman, Cognizant Technology Solutions Ltd. on 29th January and was closed with the valedictory address by Mr. Shanker Annaswamy, Managing Director, IBM India/ South Asia on 30th January. In his enthralling welcome speech Dr. Bala V Balachandran, founder and dean of Great Lakes, spoke about the importance of developing a good attitude for B-school graduates. He emphasized on nurturing and practicing the core values like ability with humility, passion with compassion and mobility with nobility. He also spoke about the relevance of the theme in today’s rat race when the businesses have no option but to be distinct and different from the rest in order to succeed.

The inaugural address by Mr. Nitin Paranjpe was spell bounding to say the least. The charismatic Mr. Paranjpe spoke about the importance of ‘focusing on change’ in order to stand out in this competitive age by citing the example of internet and how it empowered people and transformed the society by democratacizing information and expression. He also cited Peter Drucker’s definition of profit to remind the audience that the purpose of business isn’t making profit but serving the society. Further, he said, that the businesses will cease to exist in the future unless they reinvent capitalism by going back to their roots and start focusing on creating shared value for the society.

In his key note address, Mr. Lakshmi Narayanan spoke about the three qualities a great leader must possess in order to successfully lead an organization viz. determination, humility and innovation and then spoke about the future possibilities of focusing on innovation to stay ahead of the competition. He then spoke about the need of the hour being the creation of a new model of innovation to bring about convergence by citing the example of information technology and how it brought about a convergence in the telecom, media and entertainment sectors. Mr. Lakshmi Narayanan also emphasized on the importance of developing a Social Quotient for the future leaders in order to be able to interact with people and to co-exist in the society.

Mr. Annaswamy, a pioneer of transformational leadership, spoke about his vision of transforming India into a leadership position in the world economy and shared insights as to what India can differently to reach there in the not so distant future. He also talked about the "Globally Integrated Enterprise" and how the world is becoming a seamless business playing field.

The valedictory address was followed by the prize distribution and felicitation ceremony for the events that were conducted during the fest which was a grand success. This was followed by a Cultural extravaganza by the PGPM and PGDM students and a DJ night to celebrate and mark the end of months of planning, team-work, efforts and sweat put in by the students in order to make this fest a grand success.

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Student Achievements

Lokesh Aggarwal, Mamta Singh, Manish Ladkani

Winners, strategy-based event "Industry Inc." held at S.P. Jain Institute of Management & Research, Mumbai


Jivitesh Patra

Runners Up in Currency Wars- an online Forex trading event conducted by Arcturus, IIM Trichy


Abhash Nigam, Sathya Udayakumar, Shreya Sharma

3rd position in Circus Maximus event held by the Marketing Association at XLRI (MAXI)
during Ensemble 2012 at XLRI, Jamshedpur


Nandita Krishnan, Harish Vijayarangan

Third place, Quest, live case study competition, NMIMS


Arnav Talwar, Himanshu Varandani

Third place, Abhyutthan, Marketing competition, IIT Bombay


Kriti Dua and Sankalp Parihar

Article published as ‘Article of the Issue’ in Septmeber-October 2012 issue of TogetHR,
Magazine by IIM-Shillong


Binoy Varghese, Vishal Kumar Sinha

Article published on Will FDI Really Support Indian Economy, Reflexionar Management
Magazine, BITS Pilani


Gaurav Bhatia and Deepak Sharma

3rd position in the event NIYANT at National B-School event Milestone 35, IMT Nagpur


Sri Hariharan Subramaniyan

First place, Article writing competition, Marketing Cell of Masters of International Business
(MIB), Delhi School of Economics


Ruchika Salhotra and Ratnakar Srivastava

Article published in Reflexionar, October 2012 edition, BITS-Pilani


Kriti Dua & Sankalp Parihar

Regional Winners, 9th National Competition for Management Students, AIMA, Bangalore


Kriti Dua & Sankalp Parihar

Article Published in DSM Chronicle, Delhi School of Management


Himanshu Varandani

Article published in Markezine, October Edition, IMT – Ghaziabad