Creating Sustained Profitability through Customer Centricity – Registrations Open


Dr. Seenu V. Srinivasan from Stanford School of Business and Dr. Bala V. Balachandran from Kellogg together are presenting a one day workshop on Creating Sustained Profitability through Customer Centricity on Monday the 11th Feb 2013 at ITC Grand Central, Worli, Mumbai.  This one day workshop will be delivered under the aegis of the Great Lakes Global Thought Leader Series. 

Program Overview

Every professional engaged in product development, product planning and marketing is constantly seized with the question of how the target customers value the various attributes of their products or services. Conjoint analysis is a customer focused approach to product and service planning and pricing. It is used more than 14000 times every year by companies around the world to answer questions such as:

  1. Which aspects of my product / service are more important to customers?

  2. How much is the market willing to pay for a new feature?

  3. How much more is the market willing to pay for Brand A versus Brand B?

  4. How to identify "benefit segments" (i.e., groups of customers who are similar to each other in terms of what is important to them)?

  5. What is the market-share (and sales) potential of a new product or service that I might introduce?

  6. How should we price our product?

  7. What is likely to be the market’s reaction to specific competitive moves?

For registrations or any other information, please contact Mr. Somashehkar. Write to him at shekhar@greatlakes.edu.in or call +91- 9789911632

Click here to Download Brochure


Student Achievements

Lokesh Aggarwal, Mamta Singh, Manish Ladkani

Winners, strategy-based event "Industry Inc." held at S.P. Jain Institute of Management & Research, Mumbai


Jivitesh Patra

Runners Up in Currency Wars- an online Forex trading event conducted by Arcturus, IIM Trichy


Abhash Nigam, Sathya Udayakumar, Shreya Sharma

3rd position in Circus Maximus event held by the Marketing Association at XLRI (MAXI)
during Ensemble 2012 at XLRI, Jamshedpur


Nandita Krishnan, Harish Vijayarangan

Third place, Quest, live case study competition, NMIMS


Arnav Talwar, Himanshu Varandani

Third place, Abhyutthan, Marketing competition, IIT Bombay


Kriti Dua and Sankalp Parihar

Article published as ‘Article of the Issue’ in Septmeber-October 2012 issue of TogetHR,
Magazine by IIM-Shillong


Binoy Varghese, Vishal Kumar Sinha

Article published on Will FDI Really Support Indian Economy, Reflexionar Management
Magazine, BITS Pilani


Gaurav Bhatia and Deepak Sharma

3rd position in the event NIYANT at National B-School event Milestone 35, IMT Nagpur


Sri Hariharan Subramaniyan

First place, Article writing competition, Marketing Cell of Masters of International Business
(MIB), Delhi School of Economics


Ruchika Salhotra and Ratnakar Srivastava

Article published in Reflexionar, October 2012 edition, BITS-Pilani


Kriti Dua & Sankalp Parihar

Regional Winners, 9th National Competition for Management Students, AIMA, Bangalore


Kriti Dua & Sankalp Parihar

Article Published in DSM Chronicle, Delhi School of Management


Himanshu Varandani

Article published in Markezine, October Edition, IMT – Ghaziabad