Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?

This research paper focuses on user-generated knowledge discovery process through search engine applications for decision making and analyzes the knowledge discovery process and customer preferences of page location of the search pages.

By Tapan K Panda

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Upcoming Events

Karma-Yoga Second Annual Convention to be held on 24th August, 2013

An ounce of action is worth a ton of theory” said Ralph Waldo Emerson once and that’s what Great Lakes is trying to achieve through this Annual Convention. The Convention is an all-inclusive platform that brings together farmers, businessmen, self-help groups, non-governmental organizations, students, local Panchayat leaders and every other stake-holder relevant in the rural development schema together under one roof.

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Great Lakes bags the Gold Award at the 4th Indian Management Conclave Awards

Great Lakes Institute of Management won Gold award for its Karma Yoga initiative under the ‘Improving Core Product: Revisiting the program architecture’ category in the 4th Indian Management Conclave Awards. The award was presented by Dr. Shashi Tharoor - Minister of State for HRD who was also the Guest of Honor & Valedictory Keynote speaker for the Conclave.

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Dr. Montek Singh Ahluwalia addresses Great Lakes Students

Dr. Montek Singh Ahluwalia, Deputy Chairman, Planning Commission addressed students of Great Lakes Institute of Management at the USI Auditorium in Delhi as a part of the Institute’s Thought Leadership Lecture Series

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Great Lakes Institute of Management now available on Google’s Virtual Tour

The virtual tour allows a 360 degree view of the institute’s Bala Balachandar Platinum Leed Rated Campus and has elevated Great Lakes into the rungs of the few B-schools in India who have this feature available.

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Student Achievements

‘The Changing Face of Finance Consultancy: Boutique Investment Banks’ has been published in the May, 2013 edition of IIM- Shillong Conquest Magazine (Consulting Club) as ‘featured article’

Ankur Baj of PGDM (2012 - 2014)

Best silent voice entry for the June, 2013 Edition of Markathon-The Marketing Magazine of IIM-Shillong

Pulkit Kohli and Ankur Baj of PGDM (2012 - 2014)

Winner of Ernst and Young Knowledge Quiz

Lathish Venugopal, Viral Patel. More than 2000 teams across India participated in this

Runners up at TATA Crucible Campus Quiz

Lathish Venugopal and Viral Patel.

Article published in March edition of Markathon – Marketing magazine of IIM- Shillong

Kriti Dua and Sankalp Parihar. The article was on Marketing Trends 2013

Winner at Hyundai Global Youth Marketing Camp

Shouvik Das. The event was held in S.Korea and the team comprising of 4 Korean students, 4 Indians and 1 Chinese student won the award for the Best BTL Strategy

Second Prize for Article writing in NMIMS Banking

Namratha and Mahesh. The article was on “Policy expectations for the Indian Economy” and was published in the BankAge Magazine of NMIMS.

First Place- The Clan,IFMR

Krishnan Chidambaram and Hariharan Subramaniyan. The event was Abhyudhaya, the flagship HR event of IFMR. They competed in the finals against teams from K.J. Somaiya, IIT Madras, BIM, Welinkar and LIBA

I Runner up at Goa Institute of Management

Gajendra Sisodia and Kriti Dua. This was a national level case study competition (Samiksha 2013). Total of 127 teams participated in the event

Article published in NITIE’s In-Fin-NITIE

Manshi Gandhi. The article was on “Quantitative Easing”

First prize in case study competition at SIMC

Harleen Wahi and Abhishek Jain. The case study was a real case of declining sales of next gen publishing magazines a unit of Shapoorji Pallonji & Co Ltd. Great Lakes competed with 11 teams in the final campus round with the likes of SIMS,MICA, NITIE, Narsee Monjee,etc