Research


Direct or indirect comparative ads: The moderating role of information processing modes

Prof S Bharadhwaj

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Corporate Initiatives


Open Enrollment Program

Dr. Philip Kotler | Marketing in the New Millennium
– 12 Mar 2013

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Address by Dr. Philip Kotler

Fidelity Business Services

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Address by Dr. Philip Kotler

Ashok Leyland

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Program Management - Registration Open

19 - 20 April, 2013

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Effective Influencing Skills and Strategies
- Registration Open

25 - 26 April, 2013

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Updates


Dr. Philip Kotler Guest Lecture @ Great Lakes Campus

10 Mar 2013
Marketing has a higher purpose of creating jobs and building the middle class – which constitutes the majority of any society.

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University of Miami Students Visit Great Lakes

22 management students of 7 different nationalities representing University of Miami, USA experienced the unique way of learning leadership from 20 students of Great Lakes who have been associated with Karma Yoga for 9 months now.

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Student Achievements

Winner of Ernst and Young Knowledge Quiz

Lathish Venugopal, Viral Patel. More than 2000 teams across India participated in this


Runners up at TATA Crucible Campus Quiz

Lathish Venugopal and Viral Patel.


Article published in March edition of Markathon – Marketing magazine of IIM- Shillong

Kriti Dua and Sankalp Parihar. The article was on Marketing Trends 2013


Winner at Hyundai Global Youth Marketing Camp

Shouvik Das. The event was held in S.Korea and the team comprising of 4 Korean students, 4 Indians and 1 Chinese student won the award for the Best BTL Strategy


Second Prize for Article writing in NMIMS Banking

Namratha and Mahesh. The article was on “Policy expectations for the Indian Economy” and was published in the BankAge Magazine of NMIMS.


First Place- The Clan,IFMR

Krishnan Chidambaram and Hariharan Subramaniyan. The event was Abhyudhaya, the flagship HR event of IFMR. They competed in the finals against teams from K.J. Somaiya, IIT Madras, BIM, Welinkar and LIBA


I Runner up at Goa Institute of Management

Gajendra Sisodia and Kriti Dua. This was a national level case study competition (Samiksha 2013). Total of 127 teams participated in the event


Article published in NITIE’s In-Fin-NITIE

Manshi Gandhi. The article was on “Quantitative Easing”


First prize in case study competition at SIMC

Harleen Wahi and Abhishek Jain. The case study was a real case of declining sales of next gen publishing magazines a unit of Shapoorji Pallonji & Co Ltd. Great Lakes competed with 11 teams in the final campus round with the likes of SIMS,MICA, NITIE, Narsee Monjee,etc