Dr. Philip Kotler Guest Lecture @ Great Lakes Campus


What if Michelangelo came to teach painting, Pele giving lessons on football or Michael Jordan coaching for basketball? Great Lakers cherished this feeling of awesomeness when they came face to face with Dr. Philip Kotler in person during his master class @ Great Lakes, Chennai on 10th March, 2013. Listening to Dr. Philip Kotler, live, brought in the real meaning of being a marketing student or even an MBA student and obviously, the guest lecture hall was swarming with students and alumni who wished for a rendezvous with Dr. Kotler.

   Dr. Kotler began with the purpose of marketing, which traditionally is selling products and services and the mission of spreading the taste of civilization to more people in the world. But according to Dr. Philip Kotler, marketing also has a higher purpose of creating jobs and building the middle class – which constitutes the majority of any society.   

Then, he ran the participants through the various types of marketing viz. Commercial, Place, Person, Social, Political and Fundraising with examples and spoke about the evolution of marketing and the various books and authors who wrote about these various phases/stages of marketing. Dr. Kotler also mentioned his personal list of best marketers, which included the likes of Ingvar – Ikea, Richard Branson – Virgin, Walt Disney – Disney, Herb Kelleher – Southwest Airlines, Anita Roddick – Body shop, Bill Gates – Microsoft, Steve Jobs – Apple and Jeff Bezos – Amazon.com.

  Dr. Philip Kotler concluded his speech by talking about the end of old marketing and the emergence of Marketing 3.0, which includes giving back to the society and said that this is the way to go for organizations and they should capitalize on this opportunity of making an impression on their consumers while giving their best back to the society. To view the complete Guest Lecture, please click here

Student Achievements

Winner of Ernst and Young Knowledge Quiz

Lathish Venugopal, Viral Patel. More than 2000 teams across India participated in this


Runners up at TATA Crucible Campus Quiz

Lathish Venugopal and Viral Patel.


Article published in March edition of Markathon – Marketing magazine of IIM- Shillong

Kriti Dua and Sankalp Parihar. The article was on Marketing Trends 2013


Winner at Hyundai Global Youth Marketing Camp

Shouvik Das. The event was held in S.Korea and the team comprising of 4 Korean students, 4 Indians and 1 Chinese student won the award for the Best BTL Strategy


Second Prize for Article writing in NMIMS Banking

Namratha and Mahesh. The article was on “Policy expectations for the Indian Economy” and was published in the BankAge Magazine of NMIMS.


First Place- The Clan,IFMR

Krishnan Chidambaram and Hariharan Subramaniyan. The event was Abhyudhaya, the flagship HR event of IFMR. They competed in the finals against teams from K.J. Somaiya, IIT Madras, BIM, Welinkar and LIBA


I Runner up at Goa Institute of Management

Gajendra Sisodia and Kriti Dua. This was a national level case study competition (Samiksha 2013). Total of 127 teams participated in the event


Article published in NITIE’s In-Fin-NITIE

Manshi Gandhi. The article was on “Quantitative Easing”


First prize in case study competition at SIMC

Harleen Wahi and Abhishek Jain. The case study was a real case of declining sales of next gen publishing magazines a unit of Shapoorji Pallonji & Co Ltd. Great Lakes competed with 11 teams in the final campus round with the likes of SIMS,MICA, NITIE, Narsee Monjee,etc