NASMEI International Conference hosted
The 10th edition of the annual Marketing Conference hosted at campus
- 120+ delegates from reputed International and Indian colleges like University of Kansas, Texas A&M University, Curtin University Australia, University of Arizona, Washington University, Penn State Abington, IIMs, IITs, ISB – Hyderabad, to name a few
- Doctoral Workshop on research methods was another highlight
- Research papers presented on the evolving trends in Marketing across various industries and countries
Great Lakes Institute of Management hosted its 10th NASMEI (North American Society for Marketing Education in India) annual conference at its campus.NASMEI is aimed to discuss and prepare the myriad of trends, emerging changes and challenges disrupting the marketing industry. The conference is organized every year by Great Lakes - Kotler Srinivasan Center for Research in Marketing.
Dr. Bala V Balachandran, Founder, Dean and Chairman of Great Lakes joined the conference proceedings and addressed the participants through a video link. Welcoming the gathering over a live video conference and highlighting on Great Lakes plans in terms of Research, Dr.Balasaid that research is more important in any marketing field and that Great Lakes will soon be launching doctoral programs to aid quality research and publications.
Key note speaker Dr. Suresh Ramanathan, David R Norcom’73 – Professor at Mays Business School, Texas A&M University, spoke about the future of consumer behaviour and the strong need of being innovative in research. “The biggest dilemma that researchers around the world today face is the fear of being seen as not innovative enough and hence it is imperative that we address this issue.” Further talking about why it is important to be innovative researchers, Mr. Suresh Ramanathan opined that it’s the only way research scholars can survive. “When I evaluate a research paper, I want it to be less fluent, filled with counter-intuitive or surprise findings and the paper should shed a new light on an existing problem”, he added.
Dr. Vaidy Jayaraman, Associate Dean, Great Lakes Institute of Management, Chennai and Dr. Bharadhwaj S, Co-Chair of NASMEI were among the other dignitaries present at the event. Around 120 delegates comprising of professors and doctoral students from leading national and internationals schools like University of Kansas, Texas A&M University, Curtin UniversityAustralia, University of Arizona, Washington University, Penn State Abington, IIMs, IITs, ISB – Hyderabad, SIBM, NIT, participated in the event and presented their research papers.
The 10th NASMEI Conference had insightful research papers presented on the evolving trends in Marketing across various industries and countries. The presentations included diverse marketing topics like Nostalgia Advertising and Consumer-brand Relationship, Exploring the influence of online pricing strategies, Emotional intelligence on Marketing, Machine Learning Approaches to Modeling Category Sales, Employee Brand Equity, and consumer arbitration among many others. The event also offered delegates with the best networking opportunities, Q&A’s with guest speakers and open discussions, thus contributing to everyone’s learning. Another key highlight of the 10th NASMEI conference was the Doctoral Workshop on research methods for doctoral students (PhD/FPM/Exec PhD/Exec FPM).