This year’s L’Attitude kicked off in style with students from leading B-schools and universities across India participating. This year's theme was 'Ikigai', the Japanese concept which means "a reason for being".
The inauguration ceremony was graced by eminent guests such as Lakshminarayanan, Ex-Chairman and Ex-CEO, Cognizant Technologies, Chary Mudumby, CTO, HTC Global Services, Shekar Swamy, CEO, Hansa Marketing Services and R K Swamy BBDO, and SB Reddy, Managing Director, Accenture – Operations.
The competitions included Data Tales (Analytics), Invader (Marketing), Rational Exuberance (Finance), SCInnovatia (Operations and Strategy), Excelsior (Consulting), and Sukriti (Social Entrepreneurship).
L’Attitude also featured Legends of Tomorrow - a one-of-a-kind workshop where aspiring MBA Students got a taste of life at a B-school, Quiz Pro Quo - the flagship Corporate Quiz event which was hosted by Dr Navin Jaykumar, Co-founder, Quiz Foundation of India, and Quizology - a quiz which was exclusively for participants from Chennai colleges, hosted by Mr John Benny, an alumnus of Great Lakes.
The fest also saw the participants interact with Rajiv Menon, the noted cinematographer, film director and producer, Dr Uppiliappan Gopalan, Global CEO & Sales Head, KALS Group of Breweries, and Laxman Sivaramakrishnan, former Indian National Team Cricketer and cricket commentator.
Ace comedian Rahul Subramanian entertained the participants with a stand-up show on the 25th of January.