International Entrepreneurship Conference at Great Lakes
Great Lakes hosted its 8th International Entrepreneurship conference at its campus on February 11, 2016. The Conference was based on the theme – “Data Driven Insights, Disruptive Innovation & Entrepreneurship – Convergence”.
The Chief Guests for the conference included Guest of Honor (Special Video address) - Dr. Raj Sethuraman, Marilyn and Leo Corrigan Professor and Chair of Marketing, Cox School of Business, Southern Methodist University, USA, and Chief Guest - Dr. AratiDeo, Senior Manager, Machine Learning, Amazon.
Dr. Bala V Balachandran, Founder, Chairman & Dean, Great Lakes Institute of Management, Mr. Mohan Lakhamraju, Vice – Chairman & CEO, Great Lakes Institute of Management, Dr. VaidyJayaraman, Associate Dean, Great Lakes, Dr. K C John, Professor of Technology, Innovation & Entrepreneurship, Great Lakes Institute of Management, Prof Veeravalli, Director - PGXPM, Associate Professor, Faculty Mentor – Center for Innovation & Entrepreneurship & Conference Convener, Great Lakes other community entrepreneurs were also present at the event.
In the inaugural address, Dr. Bala V Balachandran, Founder, Chairman & Dean, Great Lakes Institute of Management, said,” Today’s business scenario is data driven. Huge amount of data is available for any business every second. But how do you make use of it the next minute, next hour, next day or next year makes all the difference to your business.”
Dr. Raj Sethuraman, Marilyn and Leo Corrigan Professor and Chair of Marketing, Cox School of Business, Southern Methodist University, USA through a video presentation, spoke on how to derive insights from data which in turn leads to Innovation and Entrepreneurship. He added with real time examples from Amazon and Google, and added on strengthening the linkage through dashboards and drill downs.
Chief Guest Dr. AratiDeo, Senior Manager, Machine Learning, Amazonspoke on the Range of Machine Language and Analytics Application in e-Commerce Market Place. Explaining the process and challenges in Amazon when it comes to machine learning, Dr. Deoremarked, “Machine Learning holds big promise for solving important challenges in the industry. At the same time, decision makers should understand not every problem needs a machine learning solution.” She also added that with large scale and diversity in data, there are new opportunities and challenges.
The event also witnessed a Panel discussion on ‘Data-Driven Insights, Disruptive Innovation & Entrepreneurship’ moderated by Mr. Mohan Lakhamraju, Vice-Chairman & CEO, Great Lakes Institute of Management. The panellists for the session were Mr. MukundVenkatesh, Vice President, Global Analytics India Operations, Mr. Naunidh S. Chadha, Product Technology Manager, Google, Mr. DilipThosar, Senior General Manager, Taxiforsure and Mr. SanghGautam, Chief Technology Officer, HT Media.
During the valedictory, Winners of the three competitions Paisa Vasool, Oyster and Hyperion held by the Centre for Innovation & Entrepreneurship Committee (CIECOM), Great Lakes were awarded with cash prizes and certificates.
The winners of Hyperion were given NarasingaRao Memorial Award of INR 1 lac. This award is presented every year in memory of Mr. DV NarasingaRao (PGPM 2005). The prize money is supported by NarasingaRao’s family, his batch mates and Dr. Bala V Balachandran.