Great Lakes Wins HUL's Big Brand Theory Grand Finale 2018
We are delighted to share that Great Lakes, Chennai has emerged as the national level Grand Finale winner of Hindustan Unilever's (HUL) Big Brand Theory competition, 2018. Team ‘Blue Chip’, comprising of KarthikTeja, Aditya Baland Deepak Narangfrom PGPM Class of 2019 were awarded with a certificate, trophy and a cash prize of INR 1,00,000.
Big Brand Theory by HUL is an inter B-School marketing case study competition for students interested in marketing. The contestants get to work on real time challenge faced by the company and analyse a case study based on the branding of HUL’s products.The finalists were from B-schools such as SJ Mehta (IIT Bombay), IMI Delhi, IIM Shillong, BIM Trichy, Delhi School of Economics, TAPMI etc. The event was held in HUL’s headquarters in Mumbai and was judged by senior managers from the company.