11th NASMEI Conference at Great Lakes
The 11th edition of Great Lakes NASMEI (North American Society for Marketing Education in India) International Marketing Conference organized by the Kotler-Srinivasan Center for Research in Marketing was held at Campus on21st & 22nd December. The two-day conference focused on various aspects in the marketing arena and had two standout features – Doctoral Workshop and Research Grant Competition.
The event was inaugurated by Chief Guest Dr.Priya Raghubir, Dean Abraham L. Gitlow Professor of Business, Professor of Marketing, Stern School of Business, New York University, USA, Dr. Vaidy Jayaraman, Associate Dean, Great Lakes Institute of Management, Chennai,Conference Co-Chairs, Dr. Bharadhwaj. S, Professor of Marketing, Great Lakes Institute of Management, Chennai,and Dr. Sridhar Samu, Associate Professor - Marketing, Great Lakes Institute of Management, Chennai. The conference was inaugurated in the presence of research scholars, faculty, and students.
NASMEI 2017 saw over 110 participation from leading institutions in the world, including IIM Ahmadabad, Bangalore, IIT Madras, ISB Hyderabad, University of Florida - Dartmouth College, University of Michigan, IIT Stuart School of Business, Chicago, USA, Murdoch University, Australia, Technological and Higher Education Institute of Hong Kong.
Financial Marketing, Consumer Behavior, Green Marketing, Brand Management, E- Tail & Retail,Facebook & Marketing, Services Marketing were the key topics that were discussed and covered on both days of the conference. The conference was preceded by a three day doctoral workshop by Dr. Priya Raghubir and Dr. Ana Valenzuela, City University of New York, and was followed by Research Grant Participation in which 5 short listed participants presented their research proposal. Three distinguished research scholars from the USA – Dr. Rajeev Batra, Professor of Marketing, University of Michigan, Dr. Raj Sethuraman, Professor of Marketing, Southern Methodist University, and Dr. Srinivas Durvasula, Professor of Marketing, Marquette University evaluated the proposals and awarded research grants worth INR 2.5 Lakhs.