Management Development Program for Marketing Professionals from Eenadu
Team Corporate Learning & Development kick-started a 11 day customized Management Development Program for Sales & Marketing executives from Eenadu, largest circulated Telugu daily in AP and Telangana region last month at campus. Shri K Srinivas - AVP of Marketing, Eenadu, presided over the inauguration and highlighted how partnering with Great Lakes will help in Operations and growth on a long term. Dr Vaidy welcomed the gathering and added how the campus will provide a perfect ambience for better learning conditions. Dr. Rajeshwari set the context of the program and briefed on the program design that excactly suits the needs of executives.
Mr. Jayaprakash, in his concluding remarks, shared anecdotes from the years since Dr. Bala and Shri Ramoji Rao - Group Chairman of the Ramoji group (Eenadu's parent company) have been associated. He also mentioned how Shri Srinivasan and Shri Raja Sekhar - Senior Manager, HR, Eenadu, have been a pillar of support towards designing this program and thanked the senior leadership of Great Lakes and Eenadu for working seamlessly to design this program for multiple batches of their management talent pool. The program is headed by Dr. Rajan with the senior leadership team of Eenadu and valuable inputs from Dr K Rajeshwari, and will span for over three months. The program comprises of modules in Personal Effectiveness, Marketing Exposure and Branding, Data Visualizing and Marketing Analytics, Negotiation and Influence, Sales Management, Business Communication, Team Bonding and Leadership, Digital and Social Media Marketing, and Relationship Management.