Winners, “Best Marketing paper award”, National Research paper conference - Symposio ‘14 conducted by SIBM Bangalore
Harsh Agarwal and Pradosh SH, PGDM students, 2013-2015 Batch
Harsh Agarwal and Pradosh SH, PGDM students (2013-2015 Batch) at Great Lakes Institute of Management were awarded the first prize for their Marketing paper on the topic "Marketing Analytics in B to B Branding". The award was presented during the award ceremony conducted at the first National Research Paper Conference - Symposio'14, organized by SIBM Bangalore. Out of several hundred papers presented by Management students across the country, 11 papers were shortlisted for the final round. The Great Lakes team competed with other finalists from institutes such as JBIMS Mumbai, IMT Ghaziabad, Goa Institute of Management, IBS Hyderabad, SIBM Bangalore, etc.
To read the paper click here